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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 322 holdings with a total value of $344,406,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 ISHARES TR 107,628 12,100,000 3.51%
2 PROSHARES TR 294,383 11,207,000 3.25%
3 ISHARES TR 234,079 9,246,000 2.68%
4 ISHARES 7-10 YEAR TREASURY BOND ETF 76,448 8,553,000 2.48%
5 APPLE INC 66,562 7,525,000 2.18%
6 SPDR S&P MIDCAP 400 ETF TR 26,058 7,355,000 2.14%
7 PIMCO ETF TR 70,107 7,110,000 2.06%
8 VANGUARD SPECIALIZED FUNDS 66,809 5,607,000 1.63%
9 SPDR S&P 500 ETF TR 24,739 5,351,000 1.55%
10 ISHARES TR 42,790 5,341,000 1.55%
11 ISHARES TR 37,465 4,983,000 1.45%
12 FIRST TR EXCHANGE TRADED FD 217,094 4,971,000 1.44%
13 ALPS ETF TR 386,935 4,910,000 1.43%
14 ALTRIA GROUP INC 75,716 4,788,000 1.39%
15 ISHARES TR 104,133 4,731,000 1.37%
16 ISHARES TR 56,157 4,528,000 1.31%
17 ISHARES TR 60,636 4,101,000 1.19%
18 AT&T INC 99,597 4,045,000 1.17%
19 ISHARES TR 29,156 3,621,000 1.05%
20 ISHARES TR 29,693 3,612,000 1.05%
21 ISHARES TR 20,193 3,528,000 1.02%
22 SPDR GOLD TR 27,305 3,431,000 1.00%
23 POWERSHARES QQQ TRUST 28,688 3,406,000 0.99%
24 VANGUARD WHITEHALL FDS 45,415 3,276,000 0.95%
25 FIRST TRUST 60,436 3,260,000 0.95%
26 BERKSHIRE HATHAWAY INC DEL 19,788 2,859,000 0.83%
27 VANGUARD BD INDEX FDS 31,216 2,627,000 0.76%
28 VERIZON COMMUNICATIONS INC 49,552 2,576,000 0.75%
29 MONOGRAM RESIDENTIAL TR INC COM 238,434 2,537,000 0.74%
30 POWERSHARES HIGH YIELD EQUITY DIVIDEND ACHIEVERS PORTFOLIO 156,998 2,493,000 0.72%
31 FIRST TR EXCHANGE TRADED FD 46,672 2,446,000 0.71%
32 ISHARES TR 25,155 2,389,000 0.69%
33 RYDEX ETF TRUST 27,704 2,316,000 0.67%
34 ISHARES TR 28,681 2,265,000 0.66%
35 VANGUARD INDEX FDS 23,243 2,175,000 0.63%
36 TRINSEO S A 36,420 2,060,000 0.60%
37 EXXON MOBIL CORP 23,606 2,060,000 0.60%
38 FIRST TR EXCH TRADED FD III 61,392 2,030,000 0.59%
39 PROCTER AND GAMBLE CO 22,385 2,009,000 0.58%
40 UNITED STATES 180,651 1,975,000 0.57%
41 REALTY INCOME CORP 28,698 1,921,000 0.56%
42 FIRST TR EXCHANGE TRADED FD 23,458 1,913,000 0.56%
43 WEC ENERGY GROUP INC 31,643 1,895,000 0.55%
44 ISHARES TR 13,819 1,895,000 0.55%
45 FIRST TR EXCHANGE-TRADED FD 95,398 1,865,000 0.54%
46 JPMORGAN CHASE & CO 27,056 1,802,000 0.52%
47 VANGUARD INDEX FDS 16,069 1,789,000 0.52%
48 JOHNSON & JOHNSON 15,010 1,773,000 0.51%
49 FIRST TRUST EXCH TRADED FUND 2 CONSUMR STAPLE ETF 37,711 1,751,000 0.51%
50 SELECT SECTOR SPDR TR 21,329 1,707,000 0.50%
Page 1 of 7

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-16-014930, filed 2016.11.23).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.