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Institutional Investment Manager
Keystone Financial Planning, Inc.
Keystone Financial Planning, Inc. (CIK: 0001596906) incorporated in Ohio, located at 1991 Crocker Rd #204, Cleveland, OH. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Portfolio Summary: 42 holdings with a total value of $130,625,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 51,073 6,406,000 4.90%
2 PROCTER AND GAMBLE CO 71,225 5,573,000 4.27%
3 PFIZER INC 164,266 5,508,000 4.22%
4 AT&T INC 152,900 5,431,000 4.16%
5 OCCIDENTAL PETE CORP DEL 65,703 5,110,000 3.91%
6 SYSCO CORP 138,043 4,983,000 3.81%
7 MICROSOFT CORP 112,562 4,970,000 3.80%
8 WEC ENERGY GROUP INC 107,930 4,854,000 3.72%
9 SCHWAB US DIVIDEND EQUITY ETF 126,458 4,842,000 3.71%
10 GLAXOSMITHKLINE PLC 113,986 4,748,000 3.63%
11 MCDONALDS CORP 48,622 4,622,000 3.54%
12 COCA COLA CO 115,600 4,535,000 3.47%
13 TOTAL S A 90,315 4,441,000 3.40%
14 EXXON MOBIL CORP 52,492 4,367,000 3.34%
15 UNILEVER PLC 98,764 4,243,000 3.25%
16 OGE ENERGY CORP 148,468 4,242,000 3.25%
17 DIAGEO P L C 35,778 4,152,000 3.18%
18 PHILIP MORRIS INTL INC 51,487 4,128,000 3.16%
19 VANGUARD WHITEHALL FDS 60,554 4,076,000 3.12%
20 CHEVRON CORP NEW 41,999 4,052,000 3.10%
21 INTEL CORP 126,139 3,837,000 2.94%
22 BRITISH AMERN TOB PLC 35,010 3,790,000 2.90%
23 JOHNSON & JOHNSON 38,122 3,715,000 2.84%
24 BAXTER INTL INC 96,560 3,668,000 2.81%
25 ROYAL DUTCH SHELL PLC 57,014 3,270,000 2.50%
26 PAYCHEX INC 63,512 2,977,000 2.28%
27 Wisdomtree High Dividend 48,675 2,895,000 2.22%
28 BAXALTA INC 52,457 1,685,000 1.29%
29 ISHARES TR 21,711 1,597,000 1.22%
30 MAGELLAN MIDSTREAM PRTNRS LP 19,850 1,457,000 1.12%
31 COLGATE PALMOLIVE CO 16,978 1,111,000 0.85%
32 CISCO SYS INC 31,093 854,000 0.65%
33 WALGREENS BOOTS ALLIANCE INC 9,983 843,000 0.65%
34 XCEL ENERGY INC 23,774 765,000 0.59%
35 CARDINAL HEALTH INC 6,768 566,000 0.43%
36 VANGUARD INDEX FDS 5,837 436,000 0.33%
37 ISHARES TR 5,327 400,000 0.31%
38 PEPSICO INC 3,774 352,000 0.27%
39 ABBVIE INC 5,076 341,000 0.26%
40 SOUTHERN CO 7,169 300,000 0.23%
41 3M CO 1,673 258,000 0.20%
42 GENERAL MLS INC 4,036 225,000 0.17%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-15-005130, filed 2015.08.11).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.