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Institutional Investment Manager
Keystone Financial Planning, Inc.
Keystone Financial Planning, Inc. (CIK: 0001596906) incorporated in Ohio, located at 1991 Crocker Rd #204, Cleveland, OH. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q1)
Portfolio Summary: 43 holdings with a total value of $139,701,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 VANGUARD WHITEHALL FDS 96,161 6,639,000 4.75%
2 WEC ENERGY GROUP INC 107,251 6,443,000 4.61%
3 AT&T INC 153,519 6,013,000 4.30%
4 CHEVRON CORP NEW 60,172 5,740,000 4.11%
5 PHILIP MORRIS INTL INC 53,503 5,249,000 3.76%
6 SCHWAB US DIVIDEND EQUITY ETF 130,032 5,213,000 3.73%
7 BOEING CO 39,682 5,037,000 3.61%
8 PFIZER INC 169,927 5,037,000 3.61%
9 COCA COLA CO 108,026 5,011,000 3.59%
10 EXXON MOBIL CORP 58,348 4,877,000 3.49%
11 EMERSON ELEC CO 88,479 4,811,000 3.44%
12 GLAXOSMITHKLINE PLC 117,762 4,775,000 3.42%
13 OCCIDENTAL PETE CORP DEL 68,355 4,677,000 3.35%
14 BRITISH AMERN TOB PLC 37,288 4,359,000 3.12%
15 UNILEVER PLC 95,667 4,322,000 3.09%
16 ABB LTD 221,937 4,310,000 3.09%
17 INTEL CORP 132,430 4,284,000 3.07%
18 DIAGEO P L C 39,574 4,269,000 3.06%
19 CISCO SYS INC 144,479 4,113,000 2.94%
20 OGE ENERGY CORP 128,860 3,689,000 2.64%
21 ISHARES TR 47,066 3,672,000 2.63%
22 JOHNSON & JOHNSON 32,797 3,549,000 2.54%
23 TOTAL S A 75,861 3,446,000 2.47%
24 LOCKHEED MARTIN CORP 15,112 3,347,000 2.40%
25 MAGELLAN MIDSTREAM PRTNRS LP 47,609 3,276,000 2.35%
26 QUALCOMM INC 61,793 3,160,000 2.26%
27 PROCTER AND GAMBLE CO 37,325 3,072,000 2.20%
28 ROYAL DUTCH SHELL PLC 55,712 2,740,000 1.96%
29 PAYCHEX INC 42,700 2,306,000 1.65%
30 MICROSOFT CORP 35,700 1,972,000 1.41%
31 Wisdomtree High Dividend 29,537 1,869,000 1.34%
32 MCDONALDS CORP 12,328 1,549,000 1.11%
33 APPLE INC 12,996 1,416,000 1.01%
34 XCEL ENERGY INC 22,186 928,000 0.66%
35 SYSCO CORP 18,480 864,000 0.62%
36 WALGREENS BOOTS ALLIANCE INC 9,554 805,000 0.58%
37 COLGATE PALMOLIVE CO 8,800 622,000 0.45%
38 CARDINAL HEALTH INC 6,768 555,000 0.40%
39 VANGUARD INDEX FDS 5,837 489,000 0.35%
40 SOUTHERN CO 7,169 371,000 0.27%
41 ABBVIE INC 5,076 290,000 0.21%
42 3M CO 1,673 279,000 0.20%
43 GENERAL MLS INC 4,036 256,000 0.18%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-16-011720, filed 2016.04.05).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.