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Institutional Investment Manager
Keystone Financial Planning, Inc.
Keystone Financial Planning, Inc. (CIK: 0001596906) incorporated in Ohio, located at 1991 Crocker Rd #204, Cleveland, OH. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 46 holdings with a total value of $153,038,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 VANGUARD WHITEHALL FDS 98,873 7,492,000 4.90%
2 CHEVRON CORP NEW 61,370 7,223,000 4.72%
3 AT&T INC 159,900 6,801,000 4.44%
4 BOEING CO 42,789 6,661,000 4.35%
5 SCHWAB US DIVIDEND EQUITY ETF 135,422 5,900,000 3.86%
6 PFIZER INC 178,697 5,804,000 3.79%
7 CISCO SYS INC 189,707 5,733,000 3.75%
8 ISHARES TR 66,139 5,440,000 3.55%
9 EXXON MOBIL CORP 58,383 5,270,000 3.44%
10 PHILIP MORRIS INTL INC 55,169 5,047,000 3.30%
11 EMERSON ELEC CO 89,948 5,015,000 3.28%
12 COCA COLA CO 117,968 4,891,000 3.20%
13 ABB LTD 231,373 4,875,000 3.19%
14 INTEL CORP 134,081 4,863,000 3.18%
15 GLAXOSMITHKLINE PLC 120,705 4,648,000 3.04%
16 QUALCOMM INC 70,980 4,628,000 3.02%
17 BRITISH AMERN TOB PLC 40,533 4,567,000 2.98%
18 DIAGEO P L C 43,074 4,477,000 2.93%
19 UNILEVER PLC 109,703 4,465,000 2.92%
20 DOMINION ENERGY INC 55,411 4,244,000 2.77%
21 PAYCHEX INC 67,030 4,081,000 2.67%
22 OCCIDENTAL PETE CORP DEL 55,387 3,945,000 2.58%
23 PRICE T ROWE GROUP INC 51,186 3,852,000 2.52%
24 REYNOLDS AMERICAN INC 67,320 3,773,000 2.47%
25 JOHNSON & JOHNSON 32,129 3,702,000 2.42%
26 LOCKHEED MARTIN CORP 13,945 3,485,000 2.28%
27 WEC ENERGY GROUP INC 57,527 3,374,000 2.20%
28 ROYAL DUTCH SHELL PLC 54,258 3,145,000 2.06%
29 MICROSOFT CORP 34,329 2,133,000 1.39%
30 PROCTER AND GAMBLE CO 21,795 1,833,000 1.20%
31 SANOFI 42,876 1,734,000 1.13%
32 MCDONALDS CORP 12,288 1,496,000 0.98%
33 APPLE INC 12,126 1,404,000 0.92%
34 TOTAL S A 26,552 1,353,000 0.88%
35 ANHEUSER BUSCH INBEV SA/NV 8,641 911,000 0.60%
36 XCEL ENERGY INC 22,186 903,000 0.59%
37 COLGATE PALMOLIVE CO 8,800 576,000 0.38%
38 CARDINAL HEALTH INC 6,768 487,000 0.32%
39 VANGUARD INDEX FDS 5,837 482,000 0.31%
40 GENERAL ELECTRIC CO 13,815 437,000 0.29%
41 WELLS FARGO & CO NEW 6,716 370,000 0.24%
42 SOUTHERN CO 7,169 353,000 0.23%
43 ABBVIE INC 5,076 318,000 0.21%
44 3M CO 1,673 299,000 0.20%
45 AMGEN INC 2,008 294,000 0.19%
46 UNITED PARCEL SERVICE INC 2,218 254,000 0.17%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-17-001618, filed 2017.02.08).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.