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Institutional Investment Manager
Keystone Financial Planning, Inc.
Keystone Financial Planning, Inc. (CIK: 0001596906) incorporated in Ohio, located at 1991 Crocker Rd #204, Cleveland, OH. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Portfolio Summary: 43 holdings with a total value of $123,732,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 WEC ENERGY GROUP INC 108,653 5,674,000 4.59%
2 PROCTER AND GAMBLE CO 73,512 5,288,000 4.27%
3 PFIZER INC 164,654 5,172,000 4.18%
4 AT&T INC 152,557 4,970,000 4.02%
5 COCA COLA CO 116,484 4,673,000 3.78%
6 MCDONALDS CORP 47,114 4,642,000 3.75%
7 CHEVRON CORP NEW 58,689 4,629,000 3.74%
8 SCHWAB US DIVIDEND EQUITY ETF 128,584 4,623,000 3.74%
9 MICROSOFT CORP 103,734 4,591,000 3.71%
10 VANGUARD WHITEHALL FDS 72,749 4,558,000 3.68%
11 OCCIDENTAL PETE CORP DEL 68,676 4,543,000 3.67%
12 GLAXOSMITHKLINE PLC 117,463 4,516,000 3.65%
13 EXXON MOBIL CORP 59,137 4,397,000 3.55%
14 OGE ENERGY CORP 149,901 4,101,000 3.31%
15 PHILIP MORRIS INTL INC 51,615 4,095,000 3.31%
16 TOTAL S A 90,590 4,050,000 3.27%
17 UNILEVER PLC 98,470 4,016,000 3.25%
18 EMERSON ELEC CO 88,656 3,916,000 3.16%
19 BRITISH AMERN TOB PLC 35,110 3,865,000 3.12%
20 DIAGEO P L C 35,446 3,821,000 3.09%
21 SYSCO CORP 93,638 3,649,000 2.95%
22 INTEL CORP 119,830 3,612,000 2.92%
23 JOHNSON & JOHNSON 38,236 3,569,000 2.88%
24 QUALCOMM INC 61,369 3,297,000 2.66%
25 PAYCHEX INC 64,145 3,055,000 2.47%
26 Wisdomtree High Dividend 48,675 2,705,000 2.19%
27 ROYAL DUTCH SHELL PLC 56,952 2,704,000 2.19%
28 APPLE INC 14,035 1,548,000 1.25%
29 ISHARES TR 21,789 1,516,000 1.23%
30 MAGELLAN MIDSTREAM PRTNRS LP 21,342 1,283,000 1.04%
31 CISCO SYS INC 42,737 1,122,000 0.91%
32 XCEL ENERGY INC 23,774 842,000 0.68%
33 WALGREENS BOOTS ALLIANCE INC 9,983 830,000 0.67%
34 COLGATE PALMOLIVE CO 8,800 558,000 0.45%
35 ABB LTD 30,424 538,000 0.43%
36 CARDINAL HEALTH INC 6,768 520,000 0.42%
37 VANGUARD INDEX FDS 5,837 441,000 0.36%
38 ISHARES TR 5,327 388,000 0.31%
39 PEPSICO INC 3,760 355,000 0.29%
40 SOUTHERN CO 7,169 320,000 0.26%
41 ABBVIE INC 5,076 276,000 0.22%
42 3M CO 1,673 237,000 0.19%
43 GENERAL MLS INC 4,036 227,000 0.18%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-15-006995, filed 2015.10.22).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.