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Institutional Investment Manager
Keystone Financial Planning, Inc.
Keystone Financial Planning, Inc. (CIK: 0001596906) incorporated in Ohio, located at 1991 Crocker Rd #204, Cleveland, OH. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Portfolio Summary: 43 holdings with a total value of $123,732,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 GENERAL MLS INC 4,036 227,000 0.18%
2 3M CO 1,673 237,000 0.19%
3 ABBVIE INC 5,076 276,000 0.22%
4 SOUTHERN CO 7,169 320,000 0.26%
5 PEPSICO INC 3,760 355,000 0.29%
6 ISHARES TR 5,327 388,000 0.31%
7 VANGUARD INDEX FDS 5,837 441,000 0.36%
8 CARDINAL HEALTH INC 6,768 520,000 0.42%
9 ABB LTD 30,424 538,000 0.43%
10 COLGATE PALMOLIVE CO 8,800 558,000 0.45%
11 WALGREENS BOOTS ALLIANCE INC 9,983 830,000 0.67%
12 XCEL ENERGY INC 23,774 842,000 0.68%
13 CISCO SYS INC 42,737 1,122,000 0.91%
14 MAGELLAN MIDSTREAM PRTNRS LP 21,342 1,283,000 1.04%
15 ISHARES TR 21,789 1,516,000 1.23%
16 APPLE INC 14,035 1,548,000 1.25%
17 ROYAL DUTCH SHELL PLC 56,952 2,704,000 2.19%
18 WISDOMTREE TR 48,675 2,705,000 2.19%
19 PAYCHEX INC 64,145 3,055,000 2.47%
20 QUALCOMM INC 61,369 3,297,000 2.66%
21 JOHNSON & JOHNSON 38,236 3,569,000 2.88%
22 INTEL CORP 119,830 3,612,000 2.92%
23 SYSCO CORP 93,638 3,649,000 2.95%
24 DIAGEO P L C 35,446 3,821,000 3.09%
25 BRITISH AMERN TOB PLC 35,110 3,865,000 3.12%
26 EMERSON ELEC CO 88,656 3,916,000 3.16%
27 UNILEVER PLC 98,470 4,016,000 3.25%
28 TOTAL S A 90,590 4,050,000 3.27%
29 PHILIP MORRIS INTL INC 51,615 4,095,000 3.31%
30 OGE ENERGY CORP 149,901 4,101,000 3.31%
31 EXXON MOBIL CORP 59,137 4,397,000 3.55%
32 GLAXOSMITHKLINE PLC 117,463 4,516,000 3.65%
33 OCCIDENTAL PETE CORP DEL 68,676 4,543,000 3.67%
34 VANGUARD WHITEHALL FDS 72,749 4,558,000 3.68%
35 MICROSOFT CORP 103,734 4,591,000 3.71%
36 SCHWAB US DIVIDEND EQUITY ETF 128,584 4,623,000 3.74%
37 CHEVRON CORP NEW 58,689 4,629,000 3.74%
38 MCDONALDS CORP 47,114 4,642,000 3.75%
39 COCA COLA CO 116,484 4,673,000 3.78%
40 AT&T INC 152,557 4,970,000 4.02%
41 PFIZER INC 164,654 5,172,000 4.18%
42 PROCTER AND GAMBLE CO 73,512 5,288,000 4.27%
43 WEC ENERGY GROUP INC 108,653 5,674,000 4.59%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-15-006995, filed 2015.10.22).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.