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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q1)
Original 13F HR (0001079738-15-000004) filed in 2015.05.15
#
Name
Shares
Value ($)
%
Options
Notes
1 WELLS FARGO & CO NEW 19,516 1,062 0.70%
2 WALGREENS BOOTS ALLIANCE INC 9,250 783 0.52%
3 WAL-MART STORES INC 19,050 1,567 1.04%
4 VERIZON COMMUNICATIONS INC 22,323 1,086 0.72%
5 UNITED TECHNOLOGIES CORP 12,445 1,459 0.97%
6 UNITED CONTL HLDGS INC 15,250 1,026 0.68%
7 UNION PAC CORP 7,269 787 0.52%
8 UNILEVER N V 31,050 1,297 0.86%
9 UNDER ARMOUR INC 8,242 666 0.44%
10 TIFFANY & CO NEW 9,000 792 0.52%
11 STARBUCKS CORP 17,275 818 0.54%
12 SPDR SER TR 8,500 665 0.44%
13 SPDR S&P 500 ETF TR 113,985 23,530 15.57%
14 SPDR DOW JONES INDL AVRG ETF 36,395 6,463 4.28%
15 SELECT SECTOR SPDR TR 5,000 388 0.26%
16 SELECT SECTOR SPDR TR 24,500 1,776 1.18%
17 SCHLUMBERGER LTD 12,355 1,031 0.68%
18 SALESFORCE COM INC 3,800 254 0.17%
19 RYDEX ETF TRUST 6,000 486 0.32%
20 RALPH LAUREN CORP 7,854 1,033 0.68%
21 R H 5,000 496 0.33%
22 QUALCOMM INC 6,795 471 0.31%
23 PROCTER AND GAMBLE CO 21,171 1,735 1.15%
24 PRICELINE GRP INC 4,909 5,715 3.78%
25 POWERSHARES ETF TR II 5,500 209 0.14%
26 PHILIP MORRIS INTL INC 16,510 1,244 0.82%
27 PFIZER INC 15,250 531 0.35%
28 NIKE INC 3,436 345 0.23%
29 NETFLIX INC 1,400 583 0.39%
30 MORGAN STANLEY 26,750 955 0.63%
31 MONDELEZ INTL INC 8,502 307 0.20%
32 MICROSOFT CORP 26,100 1,061 0.70%
33 MICHAEL KORS HLDGS LTD 3,750 247 0.16%
34 MCDONALDS CORP 11,485 1,119 0.74%
35 MASTERCARD INCORPORATED 68,600 5,926 3.92%
36 MACYS INC 5,250 341 0.23%
37 LOCKHEED MARTIN CORP 8,740 1,774 1.17%
38 LAS VEGAS SANDS CORP 5,310 292 0.19%
39 KEURIG GREEN MTN INC 5,700 637 0.42%
40 JPMORGAN CHASE & CO 27,984 1,695 1.12%
41 JOHNSON & JOHNSON 12,414 1,249 0.83%
42 ISHARES TR 9,550 1,188 0.79%
43 ISHARES NASDAQ BIOTECHNOLOGY ETF 15,045 8,345 5.52%
44 INTERNATIONAL BUSINESS MACHS 12,798 2,054 1.36%
45 ICAHN ENTERPRISES LP 2,500 224 0.15%
46 HOME DEPOT INC 2,907 330 0.22%
47 GOOGLE INC 4,395 2,402 1.59%
48 GOLDMAN SACHS GROUP INC 20,000 3,759 2.49%
49 GILEAD SCIENCES INC 9,850 967 0.64%
50 GENERAL ELECTRIC CO 37,894 940 0.62%
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