Dark
Light
System
Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Original 13F HR (0001079738-16-000010) filed in 2016.02.10
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 176,084 18,535 12.06%
2 SPDR S&P 500 ETF TR 96,089 19,590 12.75%
3 MASTERCARD INCORPORATED 70,690 6,882 4.48%
4 STARBUCKS CORP 42,596 2,557 1.66%
5 UNILEVER N V 36,800 1,594 1.04%
6 BLACKSTONE GROUP L P 36,475 1,067 0.69%
7 GENERAL ELECTRIC CO 34,845 1,087 0.71%
8 MICROSOFT CORP 29,850 1,656 1.08%
9 SPDR DOW JONES INDL AVRG ETF 29,362 5,109 3.32%
10 JPMORGAN CHASE & CO 27,650 1,826 1.19%
11 MORGAN STANLEY 23,500 748 0.49%
12 SELECT SECTOR SPDR TR 23,250 1,675 1.09%
13 ALTRIA GROUP INC 23,008 1,339 0.87%
14 GOLDMAN SACHS GROUP INC 22,820 4,113 2.68%
15 FACEBOOK INC 21,750 2,276 1.48%
16 VERIZON COMMUNICATIONS INC 20,823 962 0.63%
17 PFIZER INC 20,250 654 0.43%
18 WELLS FARGO & CO NEW 19,250 1,046 0.68%
19 EXXON MOBIL CORP 19,150 1,493 0.97%
20 WAL-MART STORES INC 18,800 1,152 0.75%
21 MONDELEZ INTL INC 18,310 821 0.53%
22 NIKE INC 18,000 1,125 0.73%
23 DISNEY WALT CO 16,722 1,757 1.14%
24 ALASKA AIR GROUP INC 15,850 1,276 0.83%
25 ALPHABET INC 15,045 11,705 7.62%
26 JOHNSON & JOHNSON 14,700 1,510 0.98%
27 UNITED TECHNOLOGIES CORP 14,445 1,388 0.90%
28 B & G FOODS INC NEW COM 13,650 478 0.31%
29 SCHLUMBERGER LTD 13,555 945 0.61%
30 VISA INC 13,150 1,020 0.66%
31 UNDER ARMOUR INC 13,100 1,056 0.69%
32 CHEVRON CORP NEW 13,020 1,171 0.76%
33 ISHARES TR 12,982 1,462 0.95%
34 AMAZON COM INC 12,775 8,634 5.62%
35 SELECT SECTOR SPDR TR 12,500 754 0.49%
36 PHILIP MORRIS INTL INC 12,010 1,056 0.69%
37 GENERAL MTRS CO 11,250 383 0.25%
38 BOEING CO 11,100 1,605 1.04%
39 MCDONALDS CORP 10,670 1,261 0.82%
40 WALGREENS BOOTS ALLIANCE INC 10,550 898 0.58%
41 NETFLIX INC 10,050 1,150 0.75%
42 COSTCO WHSL CORP NEW 9,350 1,510 0.98%
43 ADOBE INC 9,200 864 0.56%
44 GILEAD SCIENCES INC 8,950 906 0.59%
45 AMERICAN INTL GROUP INC 8,653 536 0.35%
46 LOCKHEED MARTIN CORP 8,300 1,802 1.17%
47 R H 8,000 636 0.41%
48 AMERICAN EXPRESS CO 7,950 553 0.36%
49 AMGEN INC 7,927 1,287 0.84%
50 INTERNATIONAL BUSINESS MACHS 7,848 1,080 0.70%
Page 1 of 2