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Institutional Investment Manager
Willis Investment Counsel
Willis Investment Counsel (CIK: 0001310929) incorporated in Georgia, located at 710 Green Street, Gainesville, GA. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 131 holdings with a total value of $1,099,404,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 WILEY JOHN SONS INC 133,620 6,017,000 0.55%
52 VARIAN MED SYS INC 74,830 6,046,000 0.55%
53 UNIVERSAL CORP VA 110,200 6,180,000 0.56%
54 SYSCO CORP 153,800 6,306,000 0.57%
55 ADVANCE AUTO PARTS INC 42,550 6,404,000 0.58%
56 REINSURANCE GROUP AMER INC 76,300 6,527,000 0.59%
57 TRAVELERS COMPANIES INC 58,100 6,557,000 0.60%
58 CAMPBELL SOUP CO 128,100 6,732,000 0.61%
59 DOLLAR GEN CORP NEW 96,774 6,955,000 0.63%
60 FIRSTENERGY CORP 219,200 6,955,000 0.63%
61 QUALCOMM INC 140,600 7,028,000 0.64%
62 CONOCOPHILLIPS 151,320 7,065,000 0.64%
63 MEDTRONIC PLC 92,794 7,138,000 0.65%
64 DOLBY LABORATORIES INC 214,920 7,232,000 0.66%
65 MURPHY USA INC COM 123,928 7,527,000 0.68%
66 MATTEL INC 288,900 7,849,000 0.71%
67 AMDOCS LTD 145,390 7,934,000 0.72%
68 TORCHMARK CORP COM 140,527 8,033,000 0.73%
69 Chubb Corporation 60,700 8,051,000 0.73%
70 NUCOR CORP 199,800 8,052,000 0.73%
71 WASTE MGMT INC DEL 151,195 8,069,000 0.73%
72 EMERSON ELEC CO 171,900 8,222,000 0.75%
73 ROSS STORES INC 154,320 8,304,000 0.76%
74 GENERAL MLS INC 146,100 8,424,000 0.77%
75 QUEST DIAGNOSTICS INC 119,600 8,508,000 0.77%
76 PPL CORP 251,500 8,584,000 0.78%
77 DUKE ENERGY CORP NEW 122,233 8,726,000 0.79%
78 GENERAL ELECTRIC CO 281,300 8,762,000 0.80%
79 FIFTH THIRD BANCORP 437,170 8,787,000 0.80%
80 ROYAL BK CDA MONTREAL QUE 166,200 8,905,000 0.81%
81 Linear Technology Corp 210,000 8,919,000 0.81%
82 AUTOMATIC DATA PROCESSING IN 105,600 8,946,000 0.81%
83 VODAFONE GROUP PLC NEW 277,600 8,955,000 0.81%
84 PRICE T ROWE GROUP INC 125,300 8,958,000 0.81%
85 INTERNATIONAL FLAVORS&FRAGRA 75,443 9,026,000 0.82%
86 HARRIS CORP 105,800 9,194,000 0.84%
87 MAXIM INTEGR 242,200 9,204,000 0.84%
88 CRACKER BARREL OLD CTRY STOR 74,000 9,385,000 0.85%
89 TEXAS INSTRS INC 171,400 9,394,000 0.85%
90 CHEVRON CORP NEW 105,175 9,462,000 0.86%
91 UNITED PARCEL SERVICE INC 104,700 10,075,000 0.92%
92 BP PLC 322,440 10,079,000 0.92%
93 DU PONT E I DE NEMOURS & CO 159,700 10,636,000 0.97%
94 WAL-MART STORES INC 179,200 10,985,000 1.00%
95 EATON CORP PLC 211,300 10,996,000 1.00%
96 CA INC 386,300 11,033,000 1.00%
97 COCA COLA CO 258,300 11,097,000 1.01%
98 ROYAL DUTCH SHELL PLC 243,050 11,129,000 1.01%
99 PROCTER AND GAMBLE CO 141,800 11,260,000 1.02%
100 SOUTHERN CO 244,900 11,459,000 1.04%
Page 2 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001310929-16-000009, filed 2016.02.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.