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Institutional Investment Manager
Willis Investment Counsel
Willis Investment Counsel (CIK: 0001310929) incorporated in Georgia, located at 710 Green Street, Gainesville, GA. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 125 holdings with a total value of $1,173,905,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 CISCO SYS INC 1,020,252 29,271,000 2.49%
2 JOHNSON & JOHNSON 238,278 28,903,000 2.46%
3 MICROSOFT CORP 524,968 26,863,000 2.29%
4 INTEL CORP 787,144 25,818,000 2.20%
5 PFIZER INC 716,541 25,229,000 2.15%
6 EXXON MOBIL CORP 246,660 23,122,000 1.97%
7 BB&T CORP 626,320 22,303,000 1.90%
8 KOHLS 582,800 22,100,000 1.88%
9 AT&T INC 502,365 21,707,000 1.85%
10 MERCK & CO INC 347,000 19,991,000 1.70%
11 LILLY ELI & CO 251,700 19,821,000 1.69%
12 AFLAC INC 272,037 19,630,000 1.67%
13 OCCIDENTAL PETE CORP DEL 256,995 19,419,000 1.65%
14 TARGET CORP 264,700 18,481,000 1.57%
15 GLAXOSMITHKLINE PLC 408,400 17,700,000 1.51%
16 DARDEN RESTAURANTS INC 278,050 17,612,000 1.50%
17 US BANCORP DEL 428,200 17,269,000 1.47%
18 PAYCHEX INC 287,250 17,091,000 1.46%
19 GENUINE PARTS CO 164,700 16,676,000 1.42%
20 JPMORGAN CHASE & CO 266,425 16,556,000 1.41%
21 ROYAL DUTCH SHELL PLC 298,405 16,478,000 1.40%
22 WELLS FARGO & CO NEW 343,495 16,258,000 1.38%
23 CATERPILLAR INC 212,270 16,092,000 1.37%
24 PEPSICO INC 150,210 15,913,000 1.36%
25 PHILIP MORRIS INTL INC 154,260 15,691,000 1.34%
26 GENERAL ELECTRIC CO 483,733 15,228,000 1.30%
27 INTERNATIONAL BUSINESS MACHS 98,500 14,950,000 1.27%
28 MCDONALDS CORP 123,898 14,910,000 1.27%
29 BP PLC 418,755 14,870,000 1.27%
30 SOUTHERN CO 268,440 14,396,000 1.23%
31 VERIZON COMMUNICATIONS INC 255,110 14,245,000 1.21%
32 AMERICAN ELEC P 201,100 14,095,000 1.20%
33 PROCTER AND GAMBLE CO 165,900 14,047,000 1.20%
34 CA INC 424,800 13,946,000 1.19%
35 UNITED PARCEL SERVICE INC 127,700 13,756,000 1.17%
36 COCA COLA CO 301,600 13,672,000 1.16%
37 WAL-MART STORES INC 182,522 13,328,000 1.14%
38 HASBRO INC 148,600 12,481,000 1.06%
39 EATON CORP PLC 204,500 12,215,000 1.04%
40 CHEVRON CORP NEW 110,075 11,539,000 0.98%
41 APPLE INC 114,600 10,956,000 0.93%
42 DU PONT E I DE NEMOURS & CO 166,000 10,757,000 0.92%
43 EMERSON ELEC CO 200,300 10,448,000 0.89%
44 FIRSTENERGY CORP 291,000 10,159,000 0.87%
45 GENERAL MLS INC 140,600 10,028,000 0.85%
46 TEXAS INSTRS INC 159,681 10,004,000 0.85%
47 LINEAR TECH 214,300 9,971,000 0.85%
48 DOLBY LABORATORIES INC 205,600 9,838,000 0.84%
49 CHUBB LIMITED 74,800 9,777,000 0.83%
50 DUKE ENERGY CORP NEW 113,186 9,710,000 0.83%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001310929-16-000012, filed 2016.08.11).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.