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Institutional Investment Manager
Willis Investment Counsel
Willis Investment Counsel (CIK: 0001310929) incorporated in Georgia, located at 710 Green Street, Gainesville, GA. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 125 holdings with a total value of $1,249,039,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 MICROSOFT CORP 501,283 28,874,000 2.31%
2 INTEL CORP 751,259 28,360,000 2.27%
3 JOHNSON & JOHNSON 235,408 27,809,000 2.23%
4 PFIZER INC 749,453 25,384,000 2.03%
5 EXXON MOBIL CORP 276,455 24,129,000 1.93%
6 KOHLS 540,535 23,648,000 1.89%
7 CISCO SYS INC 717,432 22,757,000 1.82%
8 OCCIDENTAL PETE CORP DEL 312,070 22,756,000 1.82%
9 CATERPILLAR INC 223,875 19,873,000 1.59%
10 MERCK & CO INC 313,800 19,584,000 1.57%
11 LILLY ELI & CO 243,000 19,503,000 1.56%
12 ROYAL DUTCH SHELL PLC 385,130 19,283,000 1.54%
13 MCDONALDS CORP 162,598 18,757,000 1.50%
14 AT&T INC 461,403 18,738,000 1.50%
15 TARGET CORP 272,500 18,715,000 1.50%
16 GENUINE PARTS CO 183,700 18,453,000 1.48%
17 DARDEN RESTAURANTS INC 298,550 18,307,000 1.47%
18 BB&T CORP 482,917 18,216,000 1.46%
19 GLAXOSMITHKLINE PLC 421,900 18,197,000 1.46%
20 WELLS FARGO & CO NEW 410,624 18,182,000 1.46%
21 BP PLC 516,595 18,163,000 1.45%
22 PROCTER AND GAMBLE CO 199,750 17,928,000 1.44%
23 INTERNATIONAL BUSINESS MACHS 111,275 17,676,000 1.42%
24 US BANCORP DEL 402,750 17,274,000 1.38%
25 JPMORGAN CHASE & CO 258,825 17,235,000 1.38%
26 MAXIM INTEGR 427,500 17,070,000 1.37%
27 APPLE INC 150,835 17,052,000 1.37%
28 PAYCHEX INC 293,950 17,011,000 1.36%
29 PHILIP MORRIS INTL INC 168,060 16,339,000 1.31%
30 VERIZON COMMUNICATIONS INC 306,610 15,938,000 1.28%
31 CHEVRON CORP NEW 151,075 15,549,000 1.24%
32 CA INC 463,200 15,323,000 1.23%
33 COCA COLA CO 356,760 15,098,000 1.21%
34 UNITED PARCEL SERVICE INC 136,000 14,873,000 1.19%
35 GENERAL ELECTRIC CO 498,404 14,763,000 1.18%
36 PEPSICO INC 134,570 14,637,000 1.17%
37 SOUTHERN CO 282,490 14,492,000 1.16%
38 Sanofi Aventis ADR 374,100 14,287,000 1.14%
39 AMERICAN ELEC P 210,750 13,532,000 1.08%
40 EATON CORP PLC 197,700 12,991,000 1.04%
41 FIFTH THIRD BANCORP 622,070 12,728,000 1.02%
42 MURPHY OIL 408,945 12,432,000 1.00%
43 EMERSON ELEC CO 222,300 12,118,000 0.97%
44 PPL CORP 350,400 12,113,000 0.97%
45 CRACKER BARREL OLD COM 90,600 11,979,000 0.96%
46 PRICE T ROWE GROUP INC 179,900 11,963,000 0.96%
47 VODAFONE GROUP PLC NEW 409,600 11,940,000 0.96%
48 MOSAIC CO NEW 481,460 11,777,000 0.94%
49 HASBRO INC 145,300 11,527,000 0.92%
50 DUKE ENERGY CORP NEW 142,105 11,374,000 0.91%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001310929-16-000013, filed 2016.11.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.