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Institutional Investment Manager
Willis Investment Counsel
Willis Investment Counsel (CIK: 0001310929) incorporated in Georgia, located at 710 Green Street, Gainesville, GA. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 131 holdings with a total value of $1,099,404,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 Linear Technology Corp 210,000 8,919,000 0.81%
52 ROYAL BK CDA MONTREAL QUE 166,200 8,905,000 0.81%
53 FIFTH THIRD BANCORP 437,170 8,787,000 0.80%
54 GENERAL ELECTRIC CO 281,300 8,762,000 0.80%
55 DUKE ENERGY CORP NEW 122,233 8,726,000 0.79%
56 PPL CORP 251,500 8,584,000 0.78%
57 QUEST DIAGNOSTICS INC 119,600 8,508,000 0.77%
58 GENERAL MLS INC 146,100 8,424,000 0.77%
59 ROSS STORES INC 154,320 8,304,000 0.76%
60 EMERSON ELEC CO 171,900 8,222,000 0.75%
61 WASTE MGMT INC DEL 151,195 8,069,000 0.73%
62 NUCOR CORP 199,800 8,052,000 0.73%
63 Chubb Corporation 60,700 8,051,000 0.73%
64 TORCHMARK CORP COM 140,527 8,033,000 0.73%
65 AMDOCS LTD 145,390 7,934,000 0.72%
66 MATTEL INC 288,900 7,849,000 0.71%
67 MURPHY USA INC COM 123,928 7,527,000 0.68%
68 DOLBY LABORATORIES INC 214,920 7,232,000 0.66%
69 MEDTRONIC PLC 92,794 7,138,000 0.65%
70 CONOCOPHILLIPS 151,320 7,065,000 0.64%
71 QUALCOMM INC 140,600 7,028,000 0.64%
72 DOLLAR GEN CORP NEW 96,774 6,955,000 0.63%
73 FIRSTENERGY CORP 219,200 6,955,000 0.63%
74 CAMPBELL SOUP CO 128,100 6,732,000 0.61%
75 TRAVELERS COMPANIES INC 58,100 6,557,000 0.60%
76 REINSURANCE GROUP AMER INC 76,300 6,527,000 0.59%
77 ADVANCE AUTO PARTS INC 42,550 6,404,000 0.58%
78 SYSCO CORP 153,800 6,306,000 0.57%
79 UNIVERSAL CORP VA 110,200 6,180,000 0.56%
80 VARIAN MED SYS INC 74,830 6,046,000 0.55%
81 WILEY JOHN SONS INC 133,620 6,017,000 0.55%
82 ABB LTD 338,300 5,998,000 0.55%
83 Spectra Energy Corp Com 242,900 5,815,000 0.53%
84 ROGERS COMMUNICATIONS INC 161,065 5,550,000 0.50%
85 METLIFE INC 112,300 5,414,000 0.49%
86 MURPHY OIL 237,460 5,331,000 0.48%
87 BHP BILLITON LTD 191,335 4,929,000 0.45%
88 MSC INDL DIRECT INC 86,840 4,886,000 0.44%
89 Ace Limited 39,800 4,651,000 0.42%
90 NORFOLK SOUTHERN CORP 50,015 4,231,000 0.38%
91 LOCKHEED MARTIN CORP 19,200 4,169,000 0.38%
92 BOEING CO 28,300 4,092,000 0.37%
93 DEERE & CO 52,100 3,974,000 0.36%
94 RAYTHEON CO 30,900 3,848,000 0.35%
95 3M CO 24,905 3,752,000 0.34%
96 FASTENAL CO 91,000 3,715,000 0.34%
97 AGRIUM INC 41,000 3,663,000 0.33%
98 TOTAL S A 80,050 3,598,000 0.33%
99 KRAFT HEINZ CO 48,570 3,534,000 0.32%
100 ENSCO PLC 228,375 3,515,000 0.32%
Page 2 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001310929-16-000009, filed 2016.02.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.