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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Portfolio Summary: 71 holdings with a total value of $122,690,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 O REILLY AUTOMOTIVE INC NEW 50,800 11,480,000 9.36%
2 CARMAX 92,260 6,109,000 4.98%
3 STARBUCKS CORP 110,570 5,928,000 4.83%
4 LAUDER ESTEE COS INC 64,700 5,607,000 4.57%
5 AUTOMATIC DATA PROCESSING IN 58,500 4,693,000 3.83%
6 ILLINOIS TOOL WKS INC 50,940 4,676,000 3.81%
7 WALGREENS BOOTS ALLIANCE INC 54,950 4,640,000 3.78%
8 STRYKER CORP 42,556 4,067,000 3.31%
9 ORACLE CORP 89,488 3,606,000 2.94%
10 GENERAL ELECTRIC CO 125,509 3,335,000 2.72%
11 AFFILIATED MANAGERS GROUP 14,985 3,276,000 2.67%
12 GILEAD SCIENCES INC 27,950 3,272,000 2.67%
13 FASTENAL CO 74,920 3,160,000 2.58%
14 PEPSICO INC 30,180 2,817,000 2.30%
15 OMNICOM GROUP INC 37,640 2,616,000 2.13%
16 BECTON DICKINSON & CO 18,041 2,556,000 2.08%
17 MYLAN N V 37,150 2,521,000 2.05%
18 INTERCONTINENTAL EXCHANGE IN 10,775 2,409,000 1.96%
19 Accenture PLC Cl A 21,370 2,068,000 1.69%
20 DirectTV Com 21,564 2,001,000 1.63%
21 EXPEDITORS INTL WASH INC 41,600 1,918,000 1.56%
22 CHEESECAKE FACTORY INC 34,916 1,904,000 1.55%
23 STATE STR CORP 24,006 1,848,000 1.51%
24 SYMANTEC CORP 77,825 1,809,000 1.47%
25 THERMO FISHER SCIENTIFIC INC 13,760 1,785,000 1.45%
26 AIR PRODS & CHEMS INC 12,860 1,760,000 1.43%
27 AFLAC INC 28,300 1,760,000 1.43%
28 RITCHIE BROS AUCTIONEERS 57,840 1,615,000 1.32%
29 PATTERSON COS INC 29,650 1,442,000 1.18%
30 ISHARES NASDAQ BIOTECHNOLOGY ETF 2,614 1,412,000 1.15%
31 GOOGLE INC 2,615 1,361,000 1.11%
32 JOHNSON & JOHNSON 13,699 1,335,000 1.09%
33 INTUIT 12,080 1,217,000 0.99%
34 CDK GLOBAL INC 19,488 1,052,000 0.86%
35 ISHARES TR 16,010 1,016,000 0.83%
36 BORGWARNER INC 17,690 1,005,000 0.82%
37 VANGUARD INTL EQUITY INDEX F 24,189 989,000 0.81%
38 Exxon Mobil Corp 11,716 975,000 0.79%
39 CORE LABORATORIES N V 8,010 913,000 0.74%
40 WESTERN UN CO 44,171 898,000 0.73%
41 ABBVIE INC 12,994 873,000 0.71%
42 APPLE INC 6,269 786,000 0.64%
43 DORMAN PRODS INC COM 16,100 767,000 0.63%
44 VANTIV INC 19,800 756,000 0.62%
45 ABBOTT LABS 14,644 719,000 0.59%
46 EQUIFAX INC 7,000 680,000 0.55%
47 SCOTTS MIRACLE GRO CO 11,300 669,000 0.55%
48 ADOBE INC 7,900 640,000 0.52%
49 SUNCOR ENERGY INC NEW 22,660 624,000 0.51%
50 SYSCO CORP 17,000 614,000 0.50%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-15-000252, filed 2015.08.06).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.