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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 70 holdings with a total value of $121,628,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 O REILLY AUTOMOTIVE INC NEW 47,240 11,972,000 9.84%
2 STARBUCKS CORP 103,670 6,223,000 5.12%
3 LAUDER ESTEE COS INC 64,700 5,697,000 4.68%
4 AUTOMATIC DATA PROCESSING IN 58,500 4,956,000 4.07%
5 CARMAX 91,300 4,927,000 4.05%
6 ILLINOIS TOOL WKS INC 50,943 4,721,000 3.88%
7 STRYKER CORP 49,610 4,611,000 3.79%
8 WALGREENS BOOTS ALLIANCE INC 54,150 4,611,000 3.79%
9 GENERAL ELECTRIC CO 125,509 3,910,000 3.21%
10 ORACLE CORP 89,488 3,269,000 2.69%
11 PEPSICO INC 30,000 2,998,000 2.46%
12 FASTENAL CO 71,420 2,915,000 2.40%
13 GILEAD SCIENCES INC 28,350 2,869,000 2.36%
14 OMNICOM GROUP INC 37,280 2,821,000 2.32%
15 BECTON DICKINSON & CO 18,041 2,780,000 2.29%
16 INTERCONTINENTAL EXCHANGE IN 10,775 2,761,000 2.27%
17 AFFILIATED MANAGERS GROUP 14,985 2,394,000 1.97%
18 ACCENTURE PLC IRELAND 20,970 2,191,000 1.80%
19 ALPHABET INC 2,599 2,022,000 1.66%
20 MYLAN N V 37,150 2,009,000 1.65%
21 THERMO FISHER SCIENTIFIC INC 14,010 1,987,000 1.63%
22 ALPHABET INC 2,600 1,973,000 1.62%
23 EXPEDITORS INTL WASH INC 41,600 1,876,000 1.54%
24 AIR PRODS & CHEMS INC 12,660 1,647,000 1.35%
25 CHEESECAKE FACTORY INC 34,919 1,610,000 1.32%
26 SYMANTEC CORP 76,425 1,605,000 1.32%
27 AFLAC INC 26,700 1,599,000 1.31%
28 STATE STR CORP 23,501 1,560,000 1.28%
29 AT&T INC 40,609 1,397,000 1.15%
30 JOHNSON & JOHNSON 13,519 1,389,000 1.14%
31 RITCHIE BROS AUCTIONEERS 57,240 1,380,000 1.13%
32 DORMAN PRODS INC COM 28,300 1,343,000 1.10%
33 PATTERSON COS INC 29,650 1,340,000 1.10%
34 BORGWARNER INC 29,030 1,255,000 1.03%
35 INTUIT 11,100 1,071,000 0.88%
36 VANTIV INC 19,800 939,000 0.77%
37 ISHARES TR 15,890 933,000 0.77%
38 CDK GLOBAL INC 19,488 925,000 0.76%
39 Exxon Mobil Corp 11,216 874,000 0.72%
40 CORE LABORATORIES N V 8,010 871,000 0.72%
41 WESTERN UN CO 44,171 791,000 0.65%
42 EQUIFAX INC 7,000 780,000 0.64%
43 ABBVIE INC 12,994 770,000 0.63%
44 ADOBE INC 7,900 742,000 0.61%
45 SCOTTS MIRACLE GRO CO 11,300 729,000 0.60%
46 APPLE INC 6,869 723,000 0.59%
47 SYSCO CORP 17,000 697,000 0.57%
48 VANGUARD INTL EQUITY INDEX F 20,189 660,000 0.54%
49 ABBOTT LABS 14,644 658,000 0.54%
50 GAMESTOP CORP NEW CL A 21,448 601,000 0.49%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-16-000407, filed 2016.02.05).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.