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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Portfolio Summary: 69 holdings with a total value of $117,248,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 O REILLY AUTOMOTIVE INC NEW 50,100 12,525,000 10.68%
2 STARBUCKS CORP 106,570 6,057,000 5.17%
3 CARMAX 91,300 5,416,000 4.62%
4 LAUDER ESTEE COS INC 64,700 5,220,000 4.45%
5 AUTOMATIC DATA PROCESSING IN 58,500 4,701,000 4.01%
6 WALGREENS BOOTS ALLIANCE INC 54,350 4,516,000 3.85%
7 STRYKER CORP 47,138 4,436,000 3.78%
8 ILLINOIS TOOL WKS INC 50,941 4,193,000 3.58%
9 ORACLE CORP 89,488 3,232,000 2.76%
10 GENERAL ELECTRIC CO 125,509 3,165,000 2.70%
11 PEPSICO INC 30,000 2,829,000 2.41%
12 GILEAD SCIENCES INC 28,350 2,784,000 2.37%
13 FASTENAL CO 74,920 2,743,000 2.34%
14 AFFILIATED MANAGERS GROUP 14,985 2,562,000 2.19%
15 INTERCONTINENTAL EXCHANGE IN 10,775 2,532,000 2.16%
16 OMNICOM GROUP INC 37,280 2,457,000 2.10%
17 BECTON DICKINSON & CO 18,041 2,393,000 2.04%
18 ACCENTURE PLC IRELAND 20,970 2,061,000 1.76%
19 EXPEDITORS INTL WASH INC 41,600 1,957,000 1.67%
20 CHEESECAKE FACTORY INC 34,918 1,884,000 1.61%
21 THERMO FISHER SCIENTIFIC INC 14,010 1,713,000 1.46%
22 ISHARES NASDAQ BIOTECHNOLOGY ETF 2,599 1,659,000 1.41%
23 AIR PRODS & CHEMS INC 12,660 1,615,000 1.38%
24 STATE STR CORP 23,706 1,593,000 1.36%
25 AFLAC INC 27,300 1,587,000 1.35%
26 GOOGLE INC 2,600 1,582,000 1.35%
27 SYMANTEC CORP 77,825 1,515,000 1.29%
28 MYLAN N V 37,150 1,496,000 1.28%
29 RITCHIE BROS AUCTIONEERS 57,240 1,481,000 1.26%
30 DORMAN PRODS INC COM 28,300 1,440,000 1.23%
31 AT&T INC 40,609 1,323,000 1.13%
32 PATTERSON COS INC 29,650 1,282,000 1.09%
33 JOHNSON & JOHNSON 13,519 1,262,000 1.08%
34 BORGWARNER INC 29,030 1,207,000 1.03%
35 INTUIT 11,100 985,000 0.84%
36 CDK GLOBAL INC 19,489 931,000 0.79%
37 ISHARES TR 15,890 911,000 0.78%
38 VANTIV INC 19,800 889,000 0.76%
39 GAMESTOP CORP NEW CL A 21,448 884,000 0.75%
40 Exxon Mobil Corp 11,216 834,000 0.71%
41 WESTERN UN CO 44,171 811,000 0.69%
42 VANGUARD INTL EQUITY INDEX F 24,189 800,000 0.68%
43 CORE LABORATORIES N V 8,010 799,000 0.68%
44 APPLE INC 6,869 758,000 0.65%
45 ABBVIE INC 12,994 707,000 0.60%
46 SCOTTS MIRACLE GRO CO 11,300 687,000 0.59%
47 EQUIFAX INC 7,000 680,000 0.58%
48 SYSCO CORP 17,000 662,000 0.56%
49 ADOBE INC 7,900 650,000 0.55%
50 SUNCOR ENERGY INC NEW 22,660 605,000 0.52%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-15-000316, filed 2015.11.09).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.