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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 69 holdings with a total value of $127,628,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 O REILLY AUTOMOTIVE INC NEW 41,890 11,356,000 8.90%
2 STRYKER CORP 49,610 5,945,000 4.66%
3 LAUDER ESTEE COS INC 63,900 5,816,000 4.56%
4 STARBUCKS CORP 100,570 5,745,000 4.50%
5 AUTOMATIC DATA PROCESSING IN 58,500 5,374,000 4.21%
6 ILLINOIS TOOL WKS INC 50,838 5,295,000 4.15%
7 CARMAX 92,300 4,525,000 3.55%
8 WALGREENS BOOTS ALLIANCE INC 54,150 4,509,000 3.53%
9 GENERAL ELECTRIC CO 125,509 3,951,000 3.10%
10 ORACLE CORPORATION 88,488 3,622,000 2.84%
11 PEPSICO INC 30,000 3,178,000 2.49%
12 FASTENAL CO 71,520 3,175,000 2.49%
13 BECTON DICKINSON & CO 18,141 3,077,000 2.41%
14 OMNICOM GROUP INC 37,280 3,038,000 2.38%
15 INTERCONTINENTAL EXCHANGE IN 10,775 2,758,000 2.16%
16 ACCENTURE PLC IRELAND 20,970 2,376,000 1.86%
17 GILEAD SCIENCES INC 28,350 2,365,000 1.85%
18 AFFILIATED MANAGERS GROUP 15,510 2,183,000 1.71%
19 EXPEDITORS INTL WASH INC 42,600 2,089,000 1.64%
20 THERMO FISHER SCIENTIFIC INC 14,010 2,070,000 1.62%
21 RITCHIE BROS AUCTIONEERS 57,240 1,934,000 1.52%
22 AFLAC INC 26,700 1,927,000 1.51%
23 ALPHABET INC 2,598 1,828,000 1.43%
24 ALPHABET INC 2,624 1,816,000 1.42%
25 AIR PRODS & CHEMS INC 12,660 1,798,000 1.41%
26 AT&T Inc New 40,563 1,753,000 1.37%
27 CHEESECAKE FACTORY INC 34,919 1,681,000 1.32%
28 JOHNSON & JOHNSON 13,519 1,640,000 1.28%
29 DORMAN PRODS INC COM 28,300 1,619,000 1.27%
30 Mylan N.V. 36,550 1,580,000 1.24%
31 SYMANTEC CORP 76,425 1,570,000 1.23%
32 BORGWARNER INC 49,830 1,471,000 1.15%
33 PATTERSON COS INC 29,650 1,420,000 1.11%
34 STATE STR CORP 23,501 1,267,000 0.99%
35 INTUIT 11,100 1,239,000 0.97%
36 VANTIV INC 19,800 1,121,000 0.88%
37 CDK Global Inc. 19,488 1,081,000 0.85%
38 GameStop Corp Cl A 39,948 1,062,000 0.83%
39 Exxon Mobil Corp 11,216 1,051,000 0.82%
40 IDEXX LAB 11,250 1,045,000 0.82%
41 CORE LABORATORIES N V 8,010 992,000 0.78%
42 ISHARES TR 16,190 904,000 0.71%
43 EQUIFAX INC 7,000 899,000 0.70%
44 SYSCO CORP 17,000 863,000 0.68%
45 WESTERN UN CO 44,171 847,000 0.66%
46 ABBVIE INC 12,994 804,000 0.63%
47 SCOTTS MIRACLE GRO CO 11,300 790,000 0.62%
48 ADOBE INC 7,900 757,000 0.59%
49 VANGUARD INTL EQUITY INDEX F 20,189 711,000 0.56%
50 SPDR S&P 500 ETF TR 3,236 678,000 0.53%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-16-000641, filed 2016.08.05).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.