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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 70 holdings with a total value of $130,081,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 O'Reilly Automotive Inc 40,165 11,182,000 8.60%
2 ILLINOIS TOOL WKS INC 49,478 6,059,000 4.66%
3 AUTOMATIC DATA PROCESSING IN 58,500 6,013,000 4.62%
4 STRYKER CORP 48,410 5,800,000 4.46%
5 CARMAX 88,200 5,679,000 4.37%
6 STARBUCKS CORP 93,470 5,189,000 3.99%
7 LAUDER ESTEE COS INC 62,900 4,811,000 3.70%
8 WALGREENS BOOTS ALLIANCE INC 54,150 4,481,000 3.44%
9 GENERAL ELECTRIC CO 125,509 3,966,000 3.05%
10 FASTENAL CO 70,920 3,332,000 2.56%
11 ORACLE CORP 85,288 3,279,000 2.52%
12 OMNICOM GROUP INC 37,180 3,164,000 2.43%
13 PEPSICO INC 30,000 3,139,000 2.41%
14 INTERCONTINENTAL EXCHANGE INC 53,875 3,040,000 2.34%
15 BECTON DICKINSON & CO 18,141 3,003,000 2.31%
16 ACCENTURE PLC IRELAND 20,970 2,456,000 1.89%
17 EXPEDITORS INTL WASH INC 42,600 2,256,000 1.73%
18 AFFILIATED MANAGERS GROUP 15,460 2,246,000 1.73%
19 CHEESECAKE FACTORY INC 34,819 2,085,000 1.60%
20 DORMAN PRODS INC COM 28,300 2,068,000 1.59%
21 ALPHABET INC 2,598 2,059,000 1.58%
22 ALPHABET INC 2,624 2,025,000 1.56%
23 GILEAD SCIENCES INC 28,150 2,016,000 1.55%
24 THERMO FISHER SCIENTIFIC INC 13,960 1,970,000 1.51%
25 BORGWARNER INC 49,830 1,965,000 1.51%
26 RITCHIE BROS AUCTIONEERS 57,240 1,946,000 1.50%
27 AFLAC INC 26,700 1,858,000 1.43%
28 SYMANTEC CORP 76,425 1,826,000 1.40%
29 AIR PRODS & CHEMS INC 12,660 1,821,000 1.40%
30 STATE STR CORP 23,201 1,803,000 1.39%
31 AT&T INC 38,104 1,621,000 1.25%
32 JOHNSON & JOHNSON 13,519 1,558,000 1.20%
33 IDEXX LAB 11,250 1,319,000 1.01%
34 INTUIT 11,050 1,266,000 0.97%
35 PATTERSON COS INC 29,550 1,212,000 0.93%
36 VANTIV INC 19,800 1,180,000 0.91%
37 CDK GLOBAL INC 19,488 1,163,000 0.89%
38 SCOTTS MIRACLE GRO CO 11,300 1,080,000 0.83%
39 CORE LABORATORIES N V 8,010 962,000 0.74%
40 ISHARES TR 16,190 935,000 0.72%
41 SYSCO CORP 16,300 903,000 0.69%
42 EXXON MOBIL CORP 9,966 900,000 0.69%
43 WESTERN UN CO 38,696 840,000 0.65%
44 EQUIFAX INC 7,000 828,000 0.64%
45 ABBVIE INC 12,994 814,000 0.63%
46 ADOBE INC 7,900 813,000 0.62%
47 APPLE INC 6,744 781,000 0.60%
48 SPDR S&P 500 ETF TR 3,236 723,000 0.56%
49 VANGUARD INTL EQUITY INDEX F 20,189 722,000 0.56%
50 SUNCOR ENERGY INC NEW 18,560 607,000 0.47%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-17-000069, filed 2017.02.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.