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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Portfolio Summary: 69 holdings with a total value of $117,248,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 STAPLES INC 12,788 150,000 0.13%
2 TRACTOR SUPPLY CO 2,400 202,000 0.17%
3 ECOLAB INC 1,930 212,000 0.18%
4 PFIZER INC 6,788 213,000 0.18%
5 FLOWERS FOODS INC 9,690 240,000 0.20%
6 INDIA FD INC 10,902 266,000 0.23%
7 GENTEX CORP 18,600 288,000 0.25%
8 JPMorgan Chase & Co 4,832 295,000 0.25%
9 CINTAS CORP 3,450 296,000 0.25%
10 SPDR S&P MIDCAP 400 ETF TR 1,258 313,000 0.27%
11 DISNEY WALT CO 3,275 335,000 0.29%
12 BERKSHIRE HATHAWAY B 2,600 339,000 0.29%
13 SPDR S&P 500 ETF TR 1,816 348,000 0.30%
14 MOODYS CORP 3,700 363,000 0.31%
15 BERKSHIRE HATHAWAY INC DEL 2 390,000 0.33%
16 MEDTRONIC PLC 6,400 428,000 0.37%
17 HCC INSURANCE HOLDINGS INC 6,000 465,000 0.40%
18 PROCTER AND GAMBLE CO 7,020 505,000 0.43%
19 ABBOTT LABS 14,644 589,000 0.50%
20 SUNCOR ENERGY INC NEW 22,660 605,000 0.52%
21 ADOBE INC 7,900 650,000 0.55%
22 SYSCO CORP 17,000 662,000 0.56%
23 EQUIFAX INC 7,000 680,000 0.58%
24 SCOTTS MIRACLE-GRO CO 11,300 687,000 0.59%
25 ABBVIE INC 12,994 707,000 0.60%
26 APPLE INC 6,869 758,000 0.65%
27 CORE LABORATORIES N V 8,010 799,000 0.68%
28 VANGUARD INTL EQUITY INDEX F 24,189 800,000 0.68%
29 WESTERN UN CO 44,171 811,000 0.69%
30 Exxon Mobil Corp 11,216 834,000 0.71%
31 GAMESTOP CORP NEW 21,448 884,000 0.75%
32 VANTIV INC 19,800 889,000 0.76%
33 ISHARES TR 15,890 911,000 0.78%
34 CDK GLOBAL INC 19,489 931,000 0.79%
35 INTUIT 11,100 985,000 0.84%
36 BORGWARNER INC 29,030 1,207,000 1.03%
37 JOHNSON & JOHNSON 13,519 1,262,000 1.08%
38 PATTERSON COS INC 29,650 1,282,000 1.09%
39 AT&T INC 40,609 1,323,000 1.13%
40 DORMAN PRODUCTS INC 28,300 1,440,000 1.23%
41 RITCHIE BROS AUCTIONEERS 57,240 1,481,000 1.26%
42 MYLAN N V 37,150 1,496,000 1.28%
43 SYMANTEC CORP 77,825 1,515,000 1.29%
44 GOOGLE INC 2,600 1,582,000 1.35%
45 AFLAC INC 27,300 1,587,000 1.35%
46 STATE STR CORP 23,706 1,593,000 1.36%
47 AIR PRODS & CHEMS INC 12,660 1,615,000 1.38%
48 ISHARES NASDAQ BIOTECHNOLOGY ETF 2,599 1,659,000 1.41%
49 THERMO FISHER SCIENTIFIC INC 14,010 1,713,000 1.46%
50 CHEESECAKE FACTORY INC 34,918 1,884,000 1.61%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-15-000316, filed 2015.11.09).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.