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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 69 holdings with a total value of $127,628,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 STAPLES INC 12,788 110,000 0.09%
2 TRACTOR SUPPLY CO 2,400 219,000 0.17%
3 ECOLAB INC 1,930 229,000 0.18%
4 PFIZER INC 6,788 239,000 0.19%
5 JACOBS ENGR GROUP INC 5,100 254,000 0.20%
6 INDIA FD INC 10,902 265,000 0.21%
7 GENTEX CORP 18,600 287,000 0.22%
8 JPMORGAN CHASE & CO 4,832 300,000 0.24%
9 DISNEY WALT CO 3,275 320,000 0.25%
10 CINTAS CORP 3,450 339,000 0.27%
11 MOODYS CORP 3,700 347,000 0.27%
12 BERKSHIRE HATHAWAY B 2,600 376,000 0.29%
13 S&P MidCap 400 Spdrs 1,558 424,000 0.33%
14 BERKSHIRE HATHAWAY INC DEL 2 434,000 0.34%
15 SUNCOR ENERGY INC NEW 18,560 515,000 0.40%
16 MEDTRONIC PLC 6,400 555,000 0.43%
17 ABBOTT LABS 14,644 576,000 0.45%
18 PROCTER AND GAMBLE CO 7,020 594,000 0.47%
19 APPLE INC 6,794 650,000 0.51%
20 SPDR S&P 500 ETF TR 3,236 678,000 0.53%
21 VANGUARD INTL EQUITY INDEX F 20,189 711,000 0.56%
22 ADOBE INC 7,900 757,000 0.59%
23 SCOTTS MIRACLE-GRO CO 11,300 790,000 0.62%
24 ABBVIE INC 12,994 804,000 0.63%
25 WESTERN UN CO 44,171 847,000 0.66%
26 SYSCO CORP 17,000 863,000 0.68%
27 EQUIFAX INC 7,000 899,000 0.70%
28 ISHARES TR 16,190 904,000 0.71%
29 CORE LABS 8,010 992,000 0.78%
30 IDEXX LAB 11,250 1,045,000 0.82%
31 Exxon Mobil Corp 11,216 1,051,000 0.82%
32 GameStop Corp Cl A 39,948 1,062,000 0.83%
33 CDK GLOBAL INC 19,488 1,081,000 0.85%
34 VANTIV CL A 19,800 1,121,000 0.88%
35 INTUIT 11,100 1,239,000 0.97%
36 STATE STR CORP 23,501 1,267,000 0.99%
37 PATTERSON COS INC 29,650 1,420,000 1.11%
38 BORGWARNER INC 49,830 1,471,000 1.15%
39 SYMANTEC CORP 76,425 1,570,000 1.23%
40 MYLAN N V 36,550 1,580,000 1.24%
41 DORMAN PRODUCTS INC 28,300 1,619,000 1.27%
42 JOHNSON & JOHNSON 13,519 1,640,000 1.28%
43 CHEESECAKE FACTORY INC 34,919 1,681,000 1.32%
44 AT&T Inc New 40,563 1,753,000 1.37%
45 AIR PRODS & CHEMS INC 12,660 1,798,000 1.41%
46 ALPHABET INC 2,624 1,816,000 1.42%
47 ALPHABET INC 2,598 1,828,000 1.43%
48 AFLAC INC 26,700 1,927,000 1.51%
49 RITCHIE BROS AUCTIONEERS 57,240 1,934,000 1.52%
50 THERMO FISHER SCIENTIFIC INC 14,010 2,070,000 1.62%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-16-000641, filed 2016.08.05).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.