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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 68 holdings with a total value of $129,508,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 STAPLES INC 12,788 109,000 0.08%
2 MICROSOFT CORP 3,729 215,000 0.17%
3 PFIZER INC 6,788 230,000 0.18%
4 ECOLAB INC 1,930 235,000 0.18%
5 JACOBS ENGR GROUP INC 5,100 264,000 0.20%
6 INDIA FD INC 10,902 271,000 0.21%
7 DISNEY WALT CO 3,275 304,000 0.23%
8 JPMorgan Chase & Co 4,832 322,000 0.25%
9 GENTEX CORP 18,600 327,000 0.25%
10 BERKSHIRE HATHAWAY B 2,600 376,000 0.29%
11 CINTAS CORP 3,450 388,000 0.30%
12 MOODYS CORP 3,700 401,000 0.31%
13 BERKSHIRE HATHAWAY INC DEL 2 432,000 0.33%
14 SUNCOR ENERGY INC NEW 18,560 516,000 0.40%
15 MEDTRONIC PLC 6,400 553,000 0.43%
16 ABBOTT LABS 14,644 619,000 0.48%
17 PROCTER AND GAMBLE CO 7,020 630,000 0.49%
18 SPDR S&P 500 ETF TR 3,236 700,000 0.54%
19 VANGUARD INTL EQUITY INDEX F 20,189 760,000 0.59%
20 APPLE INC 6,744 762,000 0.59%
21 SYSCO CORP 16,300 799,000 0.62%
22 ABBVIE INC 12,994 820,000 0.63%
23 ADOBE INC 7,900 857,000 0.66%
24 CORE LABS 8,010 900,000 0.69%
25 Exxon Mobil Corp 10,516 918,000 0.71%
26 WESTERN UN CO 44,171 920,000 0.71%
27 SCOTTS MIRACLE-GRO CO 11,300 941,000 0.73%
28 EQUIFAX INC 7,000 942,000 0.73%
29 ISHARES TR 16,190 957,000 0.74%
30 GameStop Corp Cl A 39,948 1,102,000 0.85%
31 VANTIV CL A 19,800 1,114,000 0.86%
32 CDK GLOBAL INC 19,488 1,118,000 0.86%
33 MYLAN N V 31,750 1,210,000 0.93%
34 INTUIT 11,100 1,221,000 0.94%
35 IDEXX LAB 11,250 1,268,000 0.98%
36 PATTERSON COS INC 29,650 1,362,000 1.05%
37 AT&T INC 38,104 1,547,000 1.19%
38 JOHNSON & JOHNSON 13,519 1,597,000 1.23%
39 STATE STR CORP 23,501 1,636,000 1.26%
40 CHEESECAKE FACTORY INC 34,919 1,748,000 1.35%
41 BORGWARNER INC 49,830 1,753,000 1.35%
42 DORMAN PRODUCTS INC 28,300 1,808,000 1.40%
43 AIR PRODS & CHEMS INC 12,660 1,903,000 1.47%
44 SYMANTEC CORP 76,425 1,918,000 1.48%
45 AFLAC INC 26,700 1,919,000 1.48%
46 RITCHIE BROS AUCTIONEERS 57,240 2,007,000 1.55%
47 ALPHABET INC 2,624 2,040,000 1.58%
48 ALPHABET INC 2,598 2,089,000 1.61%
49 EXPEDITORS INTL WASH INC 42,600 2,195,000 1.69%
50 THERMO FISHER SCIENTIFIC INC 13,960 2,220,000 1.71%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-16-000742, filed 2016.11.07).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.