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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 68 holdings with a total value of $129,508,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 GILEAD SCIENCES INC 28,250 2,235,000 1.73%
52 AFFILIATED MANAGERS GROUP 15,510 2,244,000 1.73%
53 ACCENTURE PLC IRELAND 20,970 2,562,000 1.98%
54 INTERCONTINENTAL EXCHANGE IN 10,775 2,902,000 2.24%
55 FASTENAL CO 70,920 2,963,000 2.29%
56 OMNICOM GROUP INC 37,180 3,160,000 2.44%
57 BECTON DICKINSON & CO 18,141 3,260,000 2.52%
58 PEPSICO INC 30,000 3,263,000 2.52%
59 ORACLE CORPORATION 85,288 3,350,000 2.59%
60 GENERAL ELECTRIC CO 125,509 3,718,000 2.87%
61 WALGREENS BOOTS ALLIANCE INC 54,150 4,366,000 3.37%
62 CARMAX INC 88,300 4,711,000 3.64%
63 AUTOMATIC DATA PROCESSING IN 58,500 5,160,000 3.98%
64 STARBUCKS CORP 96,570 5,228,000 4.04%
65 LAUDER ESTEE COS INC 62,900 5,570,000 4.30%
66 STRYKER CORP 49,610 5,775,000 4.46%
67 ILLINOIS TOOL WKS INC 50,838 6,092,000 4.70%
68 O REILLY AUTOMOTIVE INC NEW 41,790 11,706,000 9.04%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-16-000742, filed 2016.11.07).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.