Dark
Light
System
Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 68 holdings with a total value of $129,508,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 O REILLY AUTOMOTIVE INC NEW 41,790 11,706,000 9.04%
2 ILLINOIS TOOL WKS INC 50,838 6,092,000 4.70%
3 STRYKER CORP 49,610 5,775,000 4.46%
4 LAUDER ESTEE COS INC 62,900 5,570,000 4.30%
5 STARBUCKS CORP 96,570 5,228,000 4.04%
6 AUTOMATIC DATA PROCESSING IN 58,500 5,160,000 3.98%
7 CARMAX 88,300 4,711,000 3.64%
8 WALGREENS BOOTS ALLIANCE INC 54,150 4,366,000 3.37%
9 GENERAL ELECTRIC CO 125,509 3,718,000 2.87%
10 ORACLE CORPORATION 85,288 3,350,000 2.59%
11 PEPSICO INC 30,000 3,263,000 2.52%
12 BECTON DICKINSON & CO 18,141 3,260,000 2.52%
13 OMNICOM GROUP INC 37,180 3,160,000 2.44%
14 FASTENAL CO 70,920 2,963,000 2.29%
15 INTERCONTINENTAL EXCHANGE IN 10,775 2,902,000 2.24%
16 ACCENTURE PLC IRELAND 20,970 2,562,000 1.98%
17 AFFILIATED MANAGERS GROUP 15,510 2,244,000 1.73%
18 GILEAD SCIENCES INC 28,250 2,235,000 1.73%
19 THERMO FISHER SCIENTIFIC INC 13,960 2,220,000 1.71%
20 EXPEDITORS INTL WASH INC 42,600 2,195,000 1.69%
21 ALPHABET INC 2,598 2,089,000 1.61%
22 ALPHABET INC 2,624 2,040,000 1.58%
23 RITCHIE BROS AUCTIONEERS 57,240 2,007,000 1.55%
24 AFLAC INC 26,700 1,919,000 1.48%
25 SYMANTEC CORP 76,425 1,918,000 1.48%
26 AIR PRODS & CHEMS INC 12,660 1,903,000 1.47%
27 DORMAN PRODS INC COM 28,300 1,808,000 1.40%
28 BORGWARNER INC 49,830 1,753,000 1.35%
29 CHEESECAKE FACTORY INC 34,919 1,748,000 1.35%
30 STATE STR CORP 23,501 1,636,000 1.26%
31 JOHNSON & JOHNSON 13,519 1,597,000 1.23%
32 AT&T INC 38,104 1,547,000 1.19%
33 PATTERSON COS INC 29,650 1,362,000 1.05%
34 IDEXX LAB 11,250 1,268,000 0.98%
35 INTUIT 11,100 1,221,000 0.94%
36 Mylan N.V. 31,750 1,210,000 0.93%
37 CDK GLOBAL INC 19,488 1,118,000 0.86%
38 VANTIV INC 19,800 1,114,000 0.86%
39 GameStop Corp Cl A 39,948 1,102,000 0.85%
40 ISHARES TR 16,190 957,000 0.74%
41 EQUIFAX INC 7,000 942,000 0.73%
42 SCOTTS MIRACLE GRO CO 11,300 941,000 0.73%
43 WESTERN UN CO 44,171 920,000 0.71%
44 Exxon Mobil Corp 10,516 918,000 0.71%
45 CORE LABORATORIES N V 8,010 900,000 0.69%
46 ADOBE INC 7,900 857,000 0.66%
47 ABBVIE INC 12,994 820,000 0.63%
48 SYSCO CORP 16,300 799,000 0.62%
49 APPLE INC 6,744 762,000 0.59%
50 VANGUARD INTL EQUITY INDEX F 20,189 760,000 0.59%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-16-000742, filed 2016.11.07).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.