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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 70 holdings with a total value of $130,081,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 DORMAN PRODUCTS INC 28,300 2,068,000 1.59%
52 CHEESECAKE FACTORY INC 34,819 2,085,000 1.60%
53 AFFILIATED MANAGERS GROUP 15,460 2,246,000 1.73%
54 EXPEDITORS INTL WASH INC 42,600 2,256,000 1.73%
55 ACCENTURE PLC IRELAND 20,970 2,456,000 1.89%
56 BECTON DICKINSON & CO 18,141 3,003,000 2.31%
57 Intercontinental Exchange Inc 53,875 3,040,000 2.34%
58 PEPSICO INC 30,000 3,139,000 2.41%
59 OMNICOM GROUP INC 37,180 3,164,000 2.43%
60 ORACLE CORP 85,288 3,279,000 2.52%
61 FASTENAL CO 70,920 3,332,000 2.56%
62 GENERAL ELECTRIC CO 125,509 3,966,000 3.05%
63 WALGREENS BOOTS ALLIANCE INC 54,150 4,481,000 3.44%
64 LAUDER ESTEE COS INC 62,900 4,811,000 3.70%
65 STARBUCKS CORP 93,470 5,189,000 3.99%
66 CARMAX INC 88,200 5,679,000 4.37%
67 STRYKER CORP 48,410 5,800,000 4.46%
68 AUTOMATIC DATA PROCESSING IN 58,500 6,013,000 4.62%
69 ILLINOIS TOOL WKS INC 49,478 6,059,000 4.66%
70 O'Reilly Automotive Inc 40,165 11,182,000 8.60%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-17-000069, filed 2017.02.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.