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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Portfolio Summary: 69 holdings with a total value of $135,721,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 STAPLES INC 12,788 112,000 0.08%
2 PFIZER INC 6,788 232,000 0.17%
3 ECOLAB INC 1,930 242,000 0.18%
4 MICROSOFT CORP 3,729 246,000 0.18%
5 JACOBS ENGR GROUP INC 5,000 276,000 0.20%
6 INDIA FD INC 10,902 277,000 0.20%
7 DISNEY WALT CO 3,275 371,000 0.27%
8 JPMORGAN CHASE & CO 4,432 389,000 0.29%
9 GENTEX CORP 18,600 397,000 0.29%
10 BERKSHIRE HATHAWAY B 2,400 400,000 0.29%
11 MOODYS CORP 3,700 415,000 0.31%
12 CINTAS CORP 3,450 437,000 0.32%
13 SPDR S&P MIDCAP 400 ETF TR 1,558 487,000 0.36%
14 GAMESTOP CORP NEW 21,948 495,000 0.36%
15 BERKSHIRE HATHAWAY INC DEL 2 500,000 0.37%
16 MYLAN N V 13,050 509,000 0.38%
17 MEDTRONIC PLC 6,400 516,000 0.38%
18 SUNCOR ENERGY INC NEW 18,560 571,000 0.42%
19 PROCTER AND GAMBLE CO 6,479 582,000 0.43%
20 ABBOTT LABS 14,644 650,000 0.48%
21 WESTERN UN CO 38,696 787,000 0.58%
22 VANGUARD INTL EQUITY INDEX F 20,189 802,000 0.59%
23 EXXON MOBIL CORP 9,966 817,000 0.60%
24 SYSCO CORP 16,300 846,000 0.62%
25 ABBVIE INC 12,994 847,000 0.62%
26 CORE LABS 8,010 925,000 0.68%
27 EQUIFAX INC 7,000 957,000 0.71%
28 APPLE INC 6,744 969,000 0.71%
29 ISHARES TR 16,190 1,008,000 0.74%
30 ADOBE INC 7,900 1,028,000 0.76%
31 SCOTTS MIRACLE-GRO CO 11,300 1,055,000 0.78%
32 SPDR S&P 500 ETF TR 4,536 1,069,000 0.79%
33 CDK GLOBAL INC 19,488 1,267,000 0.93%
34 VANTIV CL A 19,800 1,270,000 0.94%
35 INTUIT 11,050 1,282,000 0.94%
36 PATTERSON COS INC 29,550 1,337,000 0.99%
37 AT&T Inc New 38,104 1,583,000 1.17%
38 JOHNSON & JOHNSON 13,519 1,684,000 1.24%
39 AIR PRODS & CHEMS INC 12,660 1,713,000 1.26%
40 IDEXX LAB 11,250 1,739,000 1.28%
41 STATE STR CORP 23,201 1,847,000 1.36%
42 RITCHIE BROS AUCTIONEERS 57,240 1,883,000 1.39%
43 GILEAD SCIENCES INC 28,200 1,915,000 1.41%
44 AFLAC INC 26,700 1,934,000 1.42%
45 BORGWARNER INC 49,830 2,082,000 1.53%
46 THERMO FISHER SCIENTIFIC INC 13,960 2,144,000 1.58%
47 ALPHABET INC 2,624 2,177,000 1.60%
48 ALPHABET INC 2,598 2,203,000 1.62%
49 CHEESECAKE FACTORY INC 34,819 2,206,000 1.63%
50 DORMAN PRODUCTS INC 28,300 2,324,000 1.71%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-17-000196, filed 2017.05.09).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.