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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Original 13F HR (0001079738-15-000008) filed in 2015.11.13
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 338,746 37,364 16.20%
2 SPDR S&P 500 ETF TR 189,441 36,303 15.74%
3 MASTERCARD INCORPORATED 132,750 11,963 5.19%
4 STARBUCKS CORP 75,426 4,287 1.86%
5 BLACKSTONE GROUP L P 73,875 2,295 1.00%
6 UNILEVER N V 73,650 2,961 1.28%
7 GENERAL ELECTRIC CO 68,895 1,738 0.75%
8 SPDR DOW JONES INDL AVRG ETF 56,612 9,206 3.99%
9 SELECT SECTOR SPDR TR 52,250 3,461 1.50%
10 VERIZON COMMUNICATIONS INC 49,323 2,146 0.93%
11 MORGAN STANLEY 48,750 1,536 0.67%
12 MICROSOFT CORP 44,786 1,982 0.86%
13 JPMORGAN CHASE & CO 43,940 2,679 1.16%
14 WAL-MART STORES INC 38,000 2,464 1.07%
15 WELLS FARGO & CO NEW 37,300 1,915 0.83%
16 ALTRIA GROUP INC 36,275 1,973 0.86%
17 CHEVRON CORP NEW 31,020 2,447 1.06%
18 FACEBOOK INC 28,353 2,549 1.11%
19 PFIZER INC 28,201 886 0.38%
20 UNITED CONTL HLDGS INC 27,500 1,459 0.63%
21 GOLDMAN SACHS GROUP INC 26,770 4,652 2.02%
22 EXXON MOBIL CORP 26,650 1,981 0.86%
23 MONDELEZ INTL INC 25,790 1,080 0.47%
24 UNITED TECHNOLOGIES CORP 24,730 2,201 0.95%
25 B & G FOODS INC NEW COM 24,000 875 0.38%
26 ALASKA AIR GROUP INC 23,950 1,903 0.83%
27 SCHLUMBERGER LTD 23,605 1,628 0.71%
28 WALGREENS BOOTS ALLIANCE INC 20,800 1,728 0.75%
29 ISHARES TR 20,732 2,264 0.98%
30 PHILIP MORRIS INTL INC 20,310 1,611 0.70%
31 DISNEY WALT CO 19,019 1,944 0.84%
32 JOHNSON & JOHNSON 17,250 1,610 0.70%
33 ISHARES NASDAQ BIOTECHNOLOGY ETF 16,945 10,817 4.69%
34 BOEING CO 16,600 2,174 0.94%
35 MCDONALDS CORP 16,412 1,617 0.70%
36 AMAZON COM INC 15,975 8,177 3.55%
37 INTERNATIONAL BUSINESS MACHS 15,898 2,305 1.00%
38 AMERICAN INTL GROUP INC 14,556 827 0.36%
39 UNDER ARMOUR INC 13,800 1,336 0.58%
40 PROCTER AND GAMBLE CO 13,687 985 0.43%
41 AMERICAN EXPRESS CO 13,450 997 0.43%
42 AMGEN INC 13,091 1,811 0.79%
43 DELTA AIRLINES INC DEL 13,000 583 0.25%
44 RYDEX ETF TRUST 12,950 953 0.41%
45 SELECT SECTOR SPDR TR 12,920 293 0.13%
46 VISA INC 12,888 898 0.39%
47 NETFLIX INC 12,700 1,311 0.57%
48 GILEAD SCIENCES INC 12,050 1,183 0.51%
49 QUALCOMM INC 11,900 639 0.28%
50 DEERE & CO 11,650 862 0.37%
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