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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Original 13F HR (0001079738-16-000010) filed in 2016.02.10
#
Name
Shares
Value ($)
%
Options
Notes
1 ZIMMER BIOMET HLDGS INC 2,000 205 0.13%
2 WELLS FARGO & CO NEW 19,250 1,046 0.68%
3 WALGREENS BOOTS ALLIANCE INC 10,550 898 0.58%
4 WAL-MART STORES INC 18,800 1,152 0.75%
5 VISA INC 13,150 1,020 0.66%
6 VERIZON COMMUNICATIONS INC 20,823 962 0.63%
7 UNITED TECHNOLOGIES CORP 14,445 1,388 0.90%
8 UNITED CONTL HLDGS INC 7,250 415 0.27%
9 UNILEVER N V 36,800 1,594 1.04%
10 UNDER ARMOUR INC 13,100 1,056 0.69%
11 TESORO CORP 7,000 738 0.48%
12 STARBUCKS CORP 42,596 2,557 1.66%
13 SPDR SER TR 5,532 407 0.26%
14 SPDR S&P 500 ETF TR 96,089 19,590 12.75%
15 SPDR DOW JONES INDL AVRG ETF 29,362 5,109 3.32%
16 SELECT SECTOR SPDR TR 12,500 754 0.49%
17 SELECT SECTOR SPDR TR 23,250 1,675 1.09%
18 SCHLUMBERGER LTD 13,555 945 0.61%
19 SALESFORCE COM INC 2,800 220 0.14%
20 RYDEX ETF TRUST 4,500 345 0.22%
21 REGENERON PHARMACEUTICALS 1,200 651 0.42%
22 RALPH LAUREN CORP 5,200 580 0.38%
23 R H 8,000 636 0.41%
24 QUALCOMM INC 6,500 325 0.21%
25 PROCTER AND GAMBLE CO 6,921 550 0.36%
26 PRICELINE GRP INC 5,030 6,413 4.17%
27 POWERSHARES ETF TR II 5,250 202 0.13%
28 PHILIP MORRIS INTL INC 12,010 1,056 0.69%
29 PFIZER INC 20,250 654 0.43%
30 PEPSICO INC 2,036 203 0.13%
31 NVR INC 200 329 0.21%
32 NIKE INC 18,000 1,125 0.73%
33 NETFLIX INC 10,050 1,150 0.75%
34 MORGAN STANLEY 23,500 748 0.49%
35 MONDELEZ INTL INC 18,310 821 0.53%
36 MICROSOFT CORP 29,850 1,656 1.08%
37 MCKESSON CORP 2,244 443 0.29%
38 MCDONALDS CORP 10,670 1,261 0.82%
39 MASTERCARD INCORPORATED 70,690 6,882 4.48%
40 LOCKHEED MARTIN CORP 8,300 1,802 1.17%
41 JPMORGAN CHASE & CO 27,650 1,826 1.19%
42 JOHNSON & JOHNSON 14,700 1,510 0.98%
43 ISHARES TR 12,982 1,462 0.95%
44 INTERNATIONAL BUSINESS MACHS 7,848 1,080 0.70%
45 HOME DEPOT INC 5,250 694 0.45%
46 GOLDMAN SACHS GROUP INC 22,820 4,113 2.68%
47 GILEAD SCIENCES INC 8,950 906 0.59%
48 GENERAL MTRS CO 11,250 383 0.25%
49 GENERAL ELECTRIC CO 34,845 1,087 0.71%
50 FACEBOOK INC 21,750 2,276 1.48%
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