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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q4)
Original 13F HR (0001214659-15-000776) filed in 2015.02.02
#
Name
Shares
Value ($)
%
Options
Notes
201 FIRST TR EXCHANGE TRADED FD 45,531 1,260 0.52%
202 MERCK & CO INC 22,533 1,280 0.53%
203 ISHARES TR 21,186 1,289 0.53%
204 POWERSHARES ETF TRUST 31,533 1,295 0.54%
205 VALERO ENERGY CORP NEW 28,162 1,394 0.58%
206 PROCTER AND GAMBLE CO 15,388 1,402 0.58%
207 ISHARES TR 8,506 1,421 0.59%
208 FIRST TR MORNINGSTAR DIV LEA 59,414 1,424 0.59%
209 SANMINA CORPORATION COM 63,063 1,484 0.61%
210 ISHARES TR 13,643 1,502 0.62%
211 REALTY INCOME CORP 32,273 1,540 0.64%
212 MICROSOFT CORP 33,476 1,555 0.64%
213 FIRST TR EXCHANGE TRADED FD 25,863 1,559 0.64%
214 AT&T INC 47,575 1,598 0.66%
215 REVENUESHARES ETF TR 32,219 1,633 0.68%
216 JOHNSON & JOHNSON 15,903 1,663 0.69%
217 DELTA AIRLINES INC DEL 34,333 1,689 0.70%
218 FIRST TRUST NASDAQ-100 EQUAL WEIGHTED INDEX FUND 39,821 1,706 0.71%
219 ISHARES TR 45,438 1,792 0.74%
220 BERKSHIRE HATHAWAY INC DEL 12,013 1,804 0.75%
221 ATLAS AIR WORLDWIDE HLDGS IN 36,810 1,815 0.75%
222 ISHARES TR 16,539 1,853 0.77%
223 SPDR INDEX SHS FDS 39,452 1,883 0.78%
224 TESORO CORP 25,725 1,913 0.79%
225 ALTRIA GROUP INC 39,984 1,970 0.81%
226 POWERSHARES ETF TRUST 149,831 2,023 0.84%
227 EXXON MOBIL CORP 22,888 2,116 0.87%
228 VANGUARD INDEX FDS 24,919 2,229 0.92%
229 AMERICAN RLTY CAP PPTYS INC 246,750 2,233 0.92%
230 MONOGRAM RESIDENTIAL TR INC 241 2,233 0.92%
231 RYDEX ETF TRUST 28,995 2,321 0.96%
232 VANGUARD WHITEHALL FDS 33,821 2,325 0.96%
233 FIRST TR EXCHANGE-TRADED FD 22,964 2,343 0.97%
234 ISHARES TR 20,638 2,354 0.97%
235 VANGUARD WORLD FD 20,030 2,483 1.03%
236 HAWAIIAN HOLDINGS INC 97,620 2,543 1.05%
237 GILEAD SCIENCES INC 27,028 2,548 1.05%
238 JPMORGAN CHASE & CO 41,358 2,588 1.07%
239 ISHARES TR 29,272 3,267 1.35%
240 ISHARES TR 23,399 3,388 1.40%
241 ISHARES 20 YEAR TREASURY BOND ETF 27,908 3,514 1.45%
242 ALPS ETF TR 211,190 3,700 1.53%
243 ISHARES TR 39,617 3,715 1.54%
244 VANGUARD SPECIALIZED PORTFOL 55,351 4,492 1.86%
245 ISHARES TR 55,016 4,646 1.92%
246 SPDR DOW JONES INDL AVRG ETF 28,917 5,144 2.13%
247 APPLE INC 56,500 6,237 2.58%
248 ISHARES 7-10 YEAR TREASURY BOND ETF 89,845 9,523 3.94%
249 POWERSHARES QQQ TRUST 112,511 11,617 4.80%
250 SPDR S&P 500 ETF TR 63,936 13,141 5.43%
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