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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Original 13F HR (0001214659-16-014930) filed in 2016.11.23
#
Name
Shares
Value ($)
%
Options
Notes
101 AMEREN CORP 6,690 329 0.10%
102 JPMORGAN CHASE & CO 10,575 333 0.10%
103 InterDigital Inc 9,400 335 0.10%
104 VANGUARD WORLD FD 5,351 335 0.10%
105 ISHARES TR 3,228 341 0.10%
106 SUNTRUST BKS INC 7,863 344 0.10%
107 TARGET CORP 5,028 345 0.10%
108 VANGUARD INTL EQUITY INDEX F 7,612 346 0.10%
109 HCP INC 9,122 346 0.10%
110 FIRST TRUST NASDAQ-100 EQUAL WEIGHTED INDEX FUND 7,567 346 0.10%
111 SOUTHERN CO 6,820 350 0.10%
112 Energy Transfer Partners, L.P. 9,460 350 0.10%
113 KRAFT HEINZ CO 3,913 350 0.10%
114 RUBY TUESDAY INC 143,000 358 0.10%
115 ISHARES 4,699 358 0.10%
116 VANGUARD INDEX FDS 3,001 367 0.11%
117 POWERSHARES BUILD AMERICA BOND PORTFOLIO ETF 11,744 369 0.11%
118 PIMCO ETF TR 3,468 374 0.11%
119 FIRST TR EXCHANGE TRADED FD 12,824 376 0.11%
120 VANGUARD INDEX FDS 1,933 384 0.11%
121 VANGUARD WORLD FDS 4,124 389 0.11%
122 BRISTOL MYERS SQUIBB CO 7,234 390 0.11%
123 ISHARES TR 9,171 390 0.11%
124 ENTERPRISE PRODS PARTNERS L 14,148 391 0.11%
125 REINSURANCE GROUP AMER INC 3,630 392 0.11%
126 WELLTOWER INC 5,242 392 0.11%
127 DBX ETF TR 14,953 394 0.11%
128 VANGUARD ADMIRAL FDS INC 3,528 398 0.12%
129 ISHARES TR 8,648 399 0.12%
130 ISHARES INC 8,706 401 0.12%
131 ROSS STORES INC 6,276 404 0.12%
132 FS KKR CAPITAL CORP COM 42,882 406 0.12%
133 NXP SEMICONDUCTORS N V 4,027 411 0.12%
134 PEPSICO INC 3,887 423 0.12%
135 BLACKSTONE GROUP L P 16,561 423 0.12%
136 VANGUARD INTL EQUITY INDEX F 8,721 425 0.12%
137 DESTINATION MATERNITY CORP COM 61,000 432 0.13%
138 ISHARES TR 15,790 436 0.13%
139 TITAN MACHY INC 42,050 437 0.13%
140 ASCENA RETAIL GROUP INC COM 78,400 438 0.13%
141 SPDR SER TR 5,239 442 0.13%
142 PIER 1 IMPORTS INC COM 104,500 443 0.13%
143 SELECT SECTOR SPDR TR 9,170 449 0.13%
144 FACEBOOK INC 3,508 450 0.13%
145 VANGUARD BD INDEX FDS 5,584 451 0.13%
146 CATERPILLAR INC 5,195 461 0.13%
147 DUKE ENERGY CORP NEW 5,827 466 0.14%
148 ISHARES TR 5,408 472 0.14%
149 ISHARES TR 4,031 472 0.14%
150 ISHARES TR 5,877 478 0.14%
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