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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Original 13F HR (0001214659-16-014930) filed in 2016.11.23
#
Name
Shares
Value ($)
%
Options
Notes
201 PARKER DRILLING COMPANY 380,000 825 0.24%
202 PAYPAL HLDGS INC 5,881 241 0.07%
203 PBF ENERGY INC 45,202 1,023 0.30%
204 PEPSICO INC 3,887 423 0.12%
205 PFIZER INC 36,830 1,247 0.36%
206 PHILIP MORRIS INTL INC 7,654 744 0.22%
207 PIEDMONT OFFICE REALTY TR INC COM CL A 10,998 239 0.07%
208 PIER 1 IMPORTS INC 104,500 443 0.13%
209 PIMCO DYNAMIC CR INCOME FD 66,155 1,349 0.39%
210 PIMCO ETF TR 3,468 374 0.11%
211 PIMCO ETF TR 70,107 7,110 2.06%
212 PIONEER NAT RES CO 1,744 324 0.09%
213 POWERSHARES BUILD AMERICA BOND PORTFOLIO ETF 11,744 369 0.11%
214 POWERSHARES DWA HEALTHCARE MOMENTUM PORTFOLIO 4,017 212 0.06%
215 POWERSHARES ETF TR II 10,372 157 0.05%
216 POWERSHARES ETF TR II 39,703 1,536 0.45%
217 POWERSHARES ETF TR II 7,504 292 0.08%
218 POWERSHARES ETF TR II 34,476 1,341 0.39%
219 POWERSHARES ETF TR II 6,903 286 0.08%
220 POWERSHARES ETF TRUST 156,998 2,493 0.72%
221 POWERSHARES ETF TRUST 6,516 276 0.08%
222 POWERSHARES EXCHANGE-TRADED FD TR AEROSPACE & DEFENSE PORT 17,493 678 0.20%
223 POWERSHARES QQQ TRUST 28,688 3,406 0.99%
224 PRICELINE GRP INC 415 611 0.18%
225 PRIVATEBANCORP INC 12,245 562 0.16%
226 PROCTER AND GAMBLE CO 22,385 2,009 0.58%
227 PROSHARES TR 5,953 288 0.08%
228 PROSHARES TR 13,241 217 0.06%
229 PROSHARES TR 294,383 11,207 3.25%
230 PRUDENTIAL FINL INC 2,474 202 0.06%
231 Paragon Offshore PLC 28,000 17 0.00%
232 QUALCOMM INC 4,766 326 0.09%
233 REALTY INCOME CORP 28,698 1,921 0.56%
234 REINSURANCE GROUP AMER INC 3,630 392 0.11%
235 RENEWABLE ENERGY GROUP INC 106,600 903 0.26%
236 REXAHN PHARMACEUTICALS INC 21,500 5 0.00%
237 ROADRUNNER TRANSHOLDINGS INC 15,600 124 0.04%
238 ROSS STORES INC 6,276 404 0.12%
239 RUBY TUESDAY INC COM 143,000 358 0.10%
240 RYDEX ETF TRUST 27,704 2,316 0.67%
241 RYDEX ETF TRUST 4,048 328 0.10%
242 RYERSON HLDG CORP COM 85,500 965 0.28%
243 SANMINA CORPORATION COM 36,550 1,041 0.30%
244 SCHLUMBERGER LTD 3,699 291 0.08%
245 SELECT INCOME REIT 8,814 237 0.07%
246 SELECT SECTOR SPDR TR 21,329 1,707 0.50%
247 SELECT SECTOR SPDR TR 3,751 265 0.08%
248 SELECT SECTOR SPDR TR 9,170 449 0.13%
249 SKYWEST INC 57,300 1,513 0.44%
250 SMITH & WESSON HLDG 25,939 690 0.20%
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