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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 69 holdings with a total value of $127,628,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 APPLE INC 6,794 650,000 0.51%
52 PROCTER AND GAMBLE CO 7,020 594,000 0.47%
53 ABBOTT LABS 14,644 576,000 0.45%
54 MEDTRONIC PLC 6,400 555,000 0.43%
55 SUNCOR ENERGY INC NEW 18,560 515,000 0.40%
56 BERKSHIRE HATHAWAY INC DEL 2 434,000 0.34%
57 S&P MidCap 400 Spdrs 1,558 424,000 0.33%
58 BERKSHIRE HATHAWAY B 2,600 376,000 0.29%
59 MOODYS CORP 3,700 347,000 0.27%
60 CINTAS CORP 3,450 339,000 0.27%
61 DISNEY WALT CO 3,275 320,000 0.25%
62 JPMORGAN CHASE & CO 4,832 300,000 0.24%
63 GENTEX CORP 18,600 287,000 0.22%
64 INDIA FD INC 10,902 265,000 0.21%
65 JACOBS ENGR GROUP INC 5,100 254,000 0.20%
66 PFIZER INC 6,788 239,000 0.19%
67 ECOLAB INC 1,930 229,000 0.18%
68 TRACTOR SUPPLY CO 2,400 219,000 0.17%
69 STAPLES INC 12,788 110,000 0.09%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-16-000641, filed 2016.08.05).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.