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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 68 holdings with a total value of $129,508,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 SPDR S&P 500 ETF TR 3,236 700,000 0.54%
52 PROCTER AND GAMBLE CO 7,020 630,000 0.49%
53 ABBOTT LABS 14,644 619,000 0.48%
54 MEDTRONIC PLC 6,400 553,000 0.43%
55 SUNCOR ENERGY INC NEW 18,560 516,000 0.40%
56 BERKSHIRE HATHAWAY INC DEL 2 432,000 0.33%
57 MOODYS CORP 3,700 401,000 0.31%
58 CINTAS CORP 3,450 388,000 0.30%
59 BERKSHIRE HATHAWAY B 2,600 376,000 0.29%
60 GENTEX CORP 18,600 327,000 0.25%
61 JPMorgan Chase & Co 4,832 322,000 0.25%
62 DISNEY WALT CO 3,275 304,000 0.23%
63 INDIA FD INC 10,902 271,000 0.21%
64 JACOBS ENGR GROUP INC 5,100 264,000 0.20%
65 ECOLAB INC 1,930 235,000 0.18%
66 PFIZER INC 6,788 230,000 0.18%
67 MICROSOFT CORP 3,729 215,000 0.17%
68 STAPLES INC 12,788 109,000 0.08%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-16-000742, filed 2016.11.07).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.