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Institutional Investment Manager
Long Road Investment Counsel, LLC
Long Road Investment Counsel, LLC (CIK: 0001620081) incorporated in Michigan, located at 107 West Michigan Avenue, Kalamazoo, MI. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 70 holdings with a total value of $130,081,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 ABBOTT LABS 14,644 562,000 0.43%
52 GAMESTOP CORP NEW 21,948 554,000 0.43%
53 PROCTER AND GAMBLE CO 6,479 545,000 0.42%
54 MYLAN N V 13,050 498,000 0.38%
55 BERKSHIRE HATHAWAY INC DEL 2 488,000 0.38%
56 SPDR S&P MIDCAP 400 ETF TR 1,558 470,000 0.36%
57 MEDTRONIC PLC 6,400 456,000 0.35%
58 CINTAS CORP 3,450 399,000 0.31%
59 BERKSHIRE HATHAWAY B 2,400 391,000 0.30%
60 JPMorgan Chase & Co 4,432 382,000 0.29%
61 GENTEX CORP 18,600 366,000 0.28%
62 MOODYS CORP 3,700 349,000 0.27%
63 DISNEY WALT CO 3,275 341,000 0.26%
64 JACOBS ENGR GROUP INC 5,000 285,000 0.22%
65 INDIA FD INC 10,902 233,000 0.18%
66 MICROSOFT CORP 3,729 232,000 0.18%
67 ECOLAB INC 1,930 226,000 0.17%
68 PFIZER INC 6,788 220,000 0.17%
69 KNIGHT TRANSN INC 6,175 204,000 0.16%
70 STAPLES INC 12,788 116,000 0.09%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000905729-17-000069, filed 2017.02.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.