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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q2)
Portfolio Summary: 145 holdings with a total value of $498,949,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 241,721 22,463,000 4.50%
2 BERKSHIRE HATHAWAY INC DEL 168,542 21,331,000 4.28%
3 JOHNSON & JOHNSON 185,617 19,419,000 3.89%
4 EXXON MOBIL CORP 182,549 18,379,000 3.68%
5 MICROSOFT CORP 401,712 16,751,000 3.36%
6 BED BATH & BEYOND INC 257,375 14,768,000 2.96%
7 CISCO SYS INC 563,920 14,013,000 2.81%
8 PROCTER AND GAMBLE CO 163,964 12,886,000 2.58%
9 QUALCOMM INC 159,161 12,606,000 2.53%
10 STARBUCKS CORP 161,284 12,480,000 2.50%
11 COSTCO WHSL CORP NEW 104,854 12,075,000 2.42%
12 ORACLE CORP 261,754 10,609,000 2.13%
13 PEPSICO INC 115,326 10,303,000 2.06%
14 GOOGLE INC 17,229 9,911,000 1.99%
15 ISHARES NASDAQ BIOTECHNOLOGY ETF 16,562 9,683,000 1.94%
16 EXPRESS SCRIPTS HLDG CO 127,000 8,805,000 1.76%
17 VERIZON COMMUNICATIONS INC 160,251 7,841,000 1.57%
18 GENERAL ELECTRIC CO 298,317 7,840,000 1.57%
19 STERICYCLE 65,215 7,723,000 1.55%
20 VISA INC 36,245 7,637,000 1.53%
21 DirectTV Com 89,490 7,608,000 1.52%
22 Luxottica Grp Spa Adr 129,550 7,509,000 1.50%
23 STRYKER CORP 88,439 7,457,000 1.49%
24 SALESFORCE COM INC 126,640 7,355,000 1.47%
25 AT&T INC 203,670 7,202,000 1.44%
26 DOLLAR GEN CORP NEW 117,330 6,730,000 1.35%
27 UNION PAC CORP 65,446 6,528,000 1.31%
28 Allergan plc 35,350 5,982,000 1.20%
29 FINANCIAL ENGINES INC 129,863 5,880,000 1.18%
30 TORTOISE ENERGY INFRSTRCTR CP COM 118,580 5,864,000 1.18%
31 CHEVRON CORP NEW 44,273 5,780,000 1.16%
32 HOME DEPOT INC 67,844 5,493,000 1.10%
33 SCHLUMBERGER LTD 44,746 5,278,000 1.06%
34 WAL-MART STORES INC 69,514 5,218,000 1.05%
35 DISNEY WALT CO 58,973 5,056,000 1.01%
36 INTEL CORP 159,395 4,925,000 0.99%
37 Oaktree Cap Grp Llc 97,700 4,884,000 0.98%
38 PFIZER INC 162,589 4,826,000 0.97%
39 INTERNATIONAL BUSINESS MACHS 26,428 4,791,000 0.96%
40 PHILIP MORRIS INTL INC 54,875 4,627,000 0.93%
41 SIMON PROPERTY GROUP 26,749 4,448,000 0.89%
42 ACCENTURE PLC IRELAND 51,475 4,161,000 0.83%
43 ABBVIE INC 70,666 3,988,000 0.80%
44 MERCK & CO INC 68,366 3,955,000 0.79%
45 PRICE T ROWE GROUP INC 46,475 3,923,000 0.79%
46 NIKE INC 46,020 3,569,000 0.72%
47 ALTRIA GROUP INC 79,510 3,335,000 0.67%
48 AMAZON COM INC 9,390 3,050,000 0.61%
49 IDEXX LAB 22,290 2,977,000 0.60%
50 MCDONALDS CORP 29,511 2,973,000 0.60%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-14-004132, filed 2014.08.13).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.