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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 124 holdings with a total value of $545,587,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 237,059 26,800,000 4.91%
2 BERKSHIRE HATHAWAY INC DEL 170,119 24,577,000 4.50%
3 JOHNSON & JOHNSON 179,786 21,238,000 3.89%
4 MICROSOFT CORP 343,055 19,760,000 3.62%
5 STARBUCKS CORP 339,904 18,402,000 3.37%
6 CISCO SYS INC 540,674 17,150,000 3.14%
7 COSTCO WHSL CORP NEW 107,112 16,336,000 2.99%
8 VISA INC 196,557 16,255,000 2.98%
9 ALPHABET INC 20,198 15,700,000 2.88%
10 PROCTER AND GAMBLE CO 150,994 13,552,000 2.48%
11 PEPSICO INC 122,558 13,331,000 2.44%
12 HOME DEPOT INC 102,240 13,156,000 2.41%
13 DISNEY WALT CO 139,313 12,937,000 2.37%
14 EXXON MOBIL CORP 145,922 12,736,000 2.33%
15 SALESFORCE COM INC 171,370 12,224,000 2.24%
16 ALPHABET INC 15,183 12,208,000 2.24%
17 VERIZON COMMUNICATIONS INC 224,353 11,662,000 2.14%
18 AMAZON COM INC 13,854 11,600,000 2.13%
19 FACEBOOK INC 81,930 10,509,000 1.93%
20 STRYKER CORP 88,073 10,253,000 1.88%
21 GENERAL ELECTRIC CO 342,735 10,152,000 1.86%
22 ORACLE CORP 245,677 9,650,000 1.77%
23 ACCENTURE PLC IRELAND 77,415 9,458,000 1.73%
24 EXPRESS SCRIPTS HLDG CO 130,160 9,180,000 1.68%
25 AT&T INC 213,241 8,660,000 1.59%
26 AUTOZONE INC 10,505 8,071,000 1.48%
27 FINANCIAL ENGINES INC 250,391 7,439,000 1.36%
28 NIKE INC 135,344 7,126,000 1.31%
29 HENRY SCHEIN INC 42,600 6,943,000 1.27%
30 UNION PAC CORP 61,768 6,024,000 1.10%
31 IDEXX LAB 51,080 5,758,000 1.06%
32 PHILIP MORRIS INTL INC 53,957 5,246,000 0.96%
33 ALLERGAN PLC 21,996 5,066,000 0.93%
34 PFIZER INC 142,082 4,812,000 0.88%
35 INTEL CORP 123,731 4,671,000 0.86%
36 GILEAD SCIENCES INC 58,455 4,625,000 0.85%
37 ABBVIE INC 73,188 4,616,000 0.85%
38 ALTRIA GROUP INC 71,436 4,517,000 0.83%
39 INTUIT 39,880 4,387,000 0.80%
40 SIMON PROPERTY GROUP 20,469 4,237,000 0.78%
41 PALO ALTO NETWORKS 25,810 4,112,000 0.75%
42 O REILLY AUTOMOTIVE INC NEW 13,630 3,818,000 0.70%
43 MASTERCARD INCORPORATED 37,395 3,806,000 0.70%
44 BED BATH & BEYOND INC 79,100 3,410,000 0.63%
45 MERCK & CO INC 52,119 3,253,000 0.60%
46 CHEVRON CORP NEW 30,601 3,149,000 0.58%
47 INTERNATIONAL BUSINESS MACHS 19,302 3,066,000 0.56%
48 ABBOTT LABS 72,247 3,055,000 0.56%
49 PRICE T ROWE GROUP INC 44,631 2,968,000 0.54%
50 TIME WARNER INC 37,186 2,960,000 0.54%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-16-020404, filed 2016.11.07).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.