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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 124 holdings with a total value of $551,200,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DEL 170,954 27,862,000 5.05%
2 APPLE INC 235,768 27,307,000 4.95%
3 MICROSOFT CORP 341,944 21,248,000 3.85%
4 JOHNSON & JOHNSON 180,561 20,802,000 3.77%
5 STARBUCKS CORP 338,754 18,808,000 3.41%
6 COSTCO WHSL CORP NEW 107,932 17,281,000 3.14%
7 CISCO SYS INC 543,750 16,432,000 2.98%
8 ALPHABET INC 20,263 15,639,000 2.84%
9 VISA INC 196,611 15,340,000 2.78%
10 DISNEY WALT CO 137,263 14,306,000 2.60%
11 HOME DEPOT INC 106,260 14,247,000 2.58%
12 EXXON MOBIL CORP 147,039 13,272,000 2.41%
13 PEPSICO INC 125,808 13,163,000 2.39%
14 PROCTER AND GAMBLE CO 150,681 12,669,000 2.30%
15 GENERAL ELECTRIC CO 394,141 12,455,000 2.26%
16 VERIZON COMMUNICATIONS INC 225,613 12,043,000 2.18%
17 ALPHABET INC 15,163 12,016,000 2.18%
18 SALESFORCE COM INC 173,781 11,897,000 2.16%
19 AMAZON COM INC 14,670 11,001,000 2.00%
20 STRYKER CORP 88,473 10,600,000 1.92%
21 FACEBOOK INC 84,540 9,726,000 1.76%
22 ORACLE CORP 245,527 9,441,000 1.71%
23 ACCENTURE PLC IRELAND 79,940 9,363,000 1.70%
24 FINANCIAL ENGINES INC 253,066 9,300,000 1.69%
25 AT&T INC 213,341 9,073,000 1.65%
26 EXPRESS SCRIPTS HLDG CO 126,835 8,725,000 1.58%
27 AUTOZONE INC 10,460 8,261,000 1.50%
28 NIKE INC 135,044 6,864,000 1.25%
29 HENRY SCHEIN INC 43,715 6,632,000 1.20%
30 UNION PAC CORP 61,718 6,399,000 1.16%
31 IDEXX LAB 50,102 5,875,000 1.07%
32 INTUIT 47,685 5,465,000 0.99%
33 PHILIP MORRIS INTL INC 53,875 4,929,000 0.89%
34 ALTRIA GROUP INC 72,185 4,881,000 0.89%
35 PFIZER INC 145,304 4,719,000 0.86%
36 ABBVIE INC 73,041 4,574,000 0.83%
37 INTEL CORP 120,231 4,361,000 0.79%
38 MASTERCARD INCORPORATED 40,820 4,215,000 0.76%
39 O REILLY AUTOMOTIVE INC NEW 14,595 4,063,000 0.74%
40 BOEING CO 23,830 3,710,000 0.67%
41 SIMON PROPERTY GROUP 20,369 3,619,000 0.66%
42 CHEVRON CORP NEW 30,601 3,602,000 0.65%
43 TIME WARNER INC 37,186 3,590,000 0.65%
44 ALLERGAN PLC 16,303 3,424,000 0.62%
45 PRICE T ROWE GROUP INC 42,850 3,225,000 0.59%
46 INTERNATIONAL BUSINESS MACHS 19,302 3,204,000 0.58%
47 BED BATH & BEYOND INC 78,813 3,203,000 0.58%
48 BERKSHIRE HATHAWAY INC DEL 13 3,174,000 0.58%
49 MERCK & CO INC 51,960 3,059,000 0.55%
50 PALO ALTO NETWORKS 23,748 2,970,000 0.54%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-17-002045, filed 2017.02.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.