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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q1)
Portfolio Summary: 142 holdings with a total value of $533,628,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 235,315 29,280,000 5.49%
2 BERKSHIRE HATHAWAY INC DEL 170,063 24,543,000 4.60%
3 BED BATH & BEYOND INC 245,376 18,839,000 3.53%
4 JOHNSON & JOHNSON 181,480 18,257,000 3.42%
5 COSTCO WHSL CORP NEW 104,319 15,804,000 2.96%
6 STARBUCKS CORP 165,470 15,670,000 2.94%
7 MICROSOFT CORP 379,451 15,427,000 2.89%
8 CISCO SYS INC 543,180 14,951,000 2.80%
9 EXXON MOBIL CORP 165,742 14,088,000 2.64%
10 PROCTER AND GAMBLE CO 160,690 13,167,000 2.47%
11 QUALCOMM INC 174,051 12,069,000 2.26%
12 EXPRESS SCRIPTS HLDG CO 135,274 11,738,000 2.20%
13 ORACLE CORP 259,254 11,187,000 2.10%
14 PEPSICO INC 112,909 10,796,000 2.02%
15 VISA INC 157,740 10,318,000 1.93%
16 GOOGLE INC 18,735 10,267,000 1.92%
17 VERIZON COMMUNICATIONS INC 197,987 9,628,000 1.80%
18 STERICYCLE 67,715 9,509,000 1.78%
19 SALESFORCE COM INC 139,565 9,324,000 1.75%
20 Luxottica Grp Spa Adr 148,510 9,316,000 1.75%
21 ISHARES NASDAQ BIOTECHNOLOGY ETF 16,049 8,902,000 1.67%
22 DOLLAR GEN CORP NEW 116,780 8,803,000 1.65%
23 STRYKER CORP 90,174 8,319,000 1.56%
24 UNION PAC CORP 71,386 7,732,000 1.45%
25 HOME DEPOT INC 67,244 7,640,000 1.43%
26 FINANCIAL ENGINES INC 178,211 7,455,000 1.40%
27 DISNEY WALT CO 70,748 7,421,000 1.39%
28 DirectTV Com 86,090 7,326,000 1.37%
29 AT&T INC 192,399 6,282,000 1.18%
30 GENERAL ELECTRIC CO 225,389 5,592,000 1.05%
31 WAL-MART STORES INC 67,914 5,586,000 1.05%
32 TORTOISE ENERGY INFRSTRCTR CP COM 130,706 5,494,000 1.03%
33 PFIZER INC 146,629 5,101,000 0.96%
34 NIKE INC 48,895 4,906,000 0.92%
35 ACCENTURE PLC IRELAND 52,075 4,879,000 0.91%
36 SIMON PROPERTY GROUP 24,227 4,740,000 0.89%
37 INTEL CORP 148,431 4,641,000 0.87%
38 AUTOZONE INC 6,400 4,366,000 0.82%
39 HENRY SCHEIN INC 30,670 4,282,000 0.80%
40 ABBVIE INC 70,666 4,137,000 0.78%
41 PHILIP MORRIS INTL INC 54,525 4,107,000 0.77%
42 PRICE T ROWE GROUP INC 49,700 4,025,000 0.75%
43 ALTRIA GROUP INC 75,210 3,762,000 0.70%
44 AMAZON COM INC 10,045 3,738,000 0.70%
45 IDEXX LAB 23,965 3,702,000 0.69%
46 INTERNATIONAL BUSINESS MACHS 22,930 3,680,000 0.69%
47 GILEAD SCIENCES INC 35,900 3,523,000 0.66%
48 MEDTRONIC PLC 45,120 3,519,000 0.66%
49 CHEVRON CORP NEW 33,341 3,500,000 0.66%
50 SCHLUMBERGER LTD 41,796 3,487,000 0.65%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-15-003286, filed 2015.05.15).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.