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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Portfolio Summary: 142 holdings with a total value of $528,529,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 232,892 29,210,000 5.53%
2 BERKSHIRE HATHAWAY INC DEL 168,181 22,891,000 4.33%
3 JOHNSON & JOHNSON 181,129 17,653,000 3.34%
4 STARBUCKS CORP 323,290 17,333,000 3.28%
5 BED BATH & BEYOND INC 232,342 16,027,000 3.03%
6 MICROSOFT CORP 354,829 15,666,000 2.96%
7 CISCO SYS INC 536,026 14,719,000 2.78%
8 COSTCO WHSL CORP NEW 102,219 13,806,000 2.61%
9 EXXON MOBIL CORP 160,375 13,343,000 2.52%
10 EXPRESS SCRIPTS HLDG CO 139,000 12,363,000 2.34%
11 PROCTER AND GAMBLE CO 153,685 12,024,000 2.27%
12 DISNEY WALT CO 104,113 11,883,000 2.25%
13 QUALCOMM INC 186,106 11,656,000 2.21%
14 VISA INC 169,737 11,398,000 2.16%
15 PEPSICO INC 114,223 10,662,000 2.02%
16 ORACLE CORP 262,128 10,564,000 2.00%
17 Luxottica Grp Spa Adr 158,060 10,503,000 1.99%
18 GOOGLE INC 19,702 10,255,000 1.94%
19 SALESFORCE COM INC 142,140 9,897,000 1.87%
20 VERIZON COMMUNICATIONS INC 208,862 9,735,000 1.84%
21 DOLLAR GEN CORP NEW 122,697 9,539,000 1.80%
22 STERICYCLE 69,797 9,347,000 1.77%
23 STRYKER CORP 89,958 8,597,000 1.63%
24 ISHARES NASDAQ BIOTECHNOLOGY ETF 15,704 8,481,000 1.60%
25 FINANCIAL ENGINES INC 196,334 8,340,000 1.58%
26 UNION PAC CORP 81,534 7,776,000 1.47%
27 HOME DEPOT INC 64,994 7,223,000 1.37%
28 GILEAD SCIENCES INC 55,555 6,504,000 1.23%
29 AT&T INC 169,233 6,011,000 1.14%
30 GENERAL ELECTRIC CO 217,789 5,787,000 1.09%
31 AUTOZONE INC 8,335 5,559,000 1.05%
32 ACCENTURE PLC IRELAND 57,275 5,543,000 1.05%
33 TORTOISE ENERGY INFRSTRCTR CP COM 145,552 5,372,000 1.02%
34 NIKE INC 49,387 5,335,000 1.01%
35 HENRY SCHEIN INC 35,570 5,055,000 0.96%
36 PFIZER INC 147,954 4,961,000 0.94%
37 ABBVIE INC 72,416 4,866,000 0.92%
38 WAL-MART STORES INC 65,164 4,622,000 0.87%
39 AMAZON COM INC 10,569 4,588,000 0.87%
40 PHILIP MORRIS INTL INC 53,725 4,307,000 0.81%
41 PRICE T ROWE GROUP INC 51,950 4,038,000 0.76%
42 ALLERGAN PLC 13,182 4,000,000 0.76%
43 INTEL CORP 129,581 3,941,000 0.75%
44 SIMON PROPERTY GROUP 21,649 3,746,000 0.71%
45 INTERNATIONAL BUSINESS MACHS 22,303 3,628,000 0.69%
46 TIME WARNER INC 40,919 3,577,000 0.68%
47 ALTRIA GROUP INC 71,610 3,502,000 0.66%
48 ABBOTT LABS 70,466 3,458,000 0.65%
49 IDEXX LAB 50,880 3,263,000 0.62%
50 SCHLUMBERGER LTD 37,746 3,253,000 0.62%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-15-005239, filed 2015.08.13).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.