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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 123 holdings with a total value of $539,860,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DEL 170,234 24,648,000 4.57%
2 APPLE INC 237,634 22,718,000 4.21%
3 JOHNSON & JOHNSON 180,836 21,935,000 4.06%
4 STARBUCKS CORP 341,604 19,512,000 3.61%
5 MICROSOFT CORP 344,612 17,634,000 3.27%
6 COSTCO WHSL CORP NEW 105,932 16,636,000 3.08%
7 CISCO SYS INC 545,024 15,637,000 2.90%
8 VISA INC 193,887 14,381,000 2.66%
9 ALPHABET INC 20,226 13,998,000 2.59%
10 EXXON MOBIL CORP 146,272 13,712,000 2.54%
11 DISNEY WALT CO 136,598 13,362,000 2.48%
12 SALESFORCE COM INC 166,020 13,184,000 2.44%
13 PEPSICO INC 121,383 12,859,000 2.38%
14 PROCTER AND GAMBLE CO 151,244 12,806,000 2.37%
15 VERIZON COMMUNICATIONS INC 225,253 12,578,000 2.33%
16 ALPHABET INC 15,468 10,882,000 2.02%
17 STRYKER CORP 89,208 10,690,000 1.98%
18 EXPRESS SCRIPTS HLDG CO 135,235 10,251,000 1.90%
19 ORACLE CORP 245,639 10,054,000 1.86%
20 AUTOZONE INC 12,315 9,776,000 1.81%
21 HOME DEPOT INC 75,559 9,648,000 1.79%
22 STERICYCLE 88,245 9,188,000 1.70%
23 AT&T INC 210,312 9,088,000 1.68%
24 AMAZON COM INC 12,594 9,013,000 1.67%
25 ACCENTURE PLC IRELAND 77,175 8,743,000 1.62%
26 Luxottica Grp Spa Adr 166,910 8,155,000 1.51%
27 BED BATH & BEYOND INC 176,209 7,616,000 1.41%
28 HENRY SCHEIN INC 38,625 6,829,000 1.26%
29 NIKE INC 115,924 6,399,000 1.19%
30 FINANCIAL ENGINES INC 245,174 6,343,000 1.17%
31 GENERAL ELECTRIC CO 196,141 6,175,000 1.14%
32 FACEBOOK INC 53,655 6,132,000 1.14%
33 GILEAD SCIENCES INC 70,655 5,894,000 1.09%
34 UNION PAC CORP 65,438 5,709,000 1.06%
35 PHILIP MORRIS INTL INC 54,025 5,495,000 1.02%
36 ALLERGAN PLC 22,418 5,181,000 0.96%
37 PFIZER INC 141,804 4,993,000 0.92%
38 ALTRIA GROUP INC 71,285 4,916,000 0.91%
39 IDEXX LAB 51,080 4,743,000 0.88%
40 SIMON PROPERTY GROUP 21,127 4,582,000 0.85%
41 ABBVIE INC 73,066 4,524,000 0.84%
42 INTEL CORP 123,731 4,058,000 0.75%
43 PRICE T ROWE GROUP INC 46,800 3,415,000 0.63%
44 CHEVRON CORP NEW 30,601 3,208,000 0.59%
45 MERCK & CO INC 51,960 2,993,000 0.55%
46 PALO ALTO NETWORKS 24,215 2,970,000 0.55%
47 INTERNATIONAL BUSINESS MACHS 19,302 2,930,000 0.54%
48 MONDELEZ INTL INC 60,986 2,775,000 0.51%
49 INTUITIVE SURGICAL INC 4,194 2,774,000 0.51%
50 ABBOTT LABS 70,466 2,770,000 0.51%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-16-016010, filed 2016.08.03).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.