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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 127 holdings with a total value of $533,093,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 23,585 24,827,000 4.66%
2 BERKSHIRE HATHAWAY INC DEL 16,989 22,433,000 4.21%
3 STARBUCKS CORP 34,024 20,425,000 3.83%
4 MICROSOFT CORP 34,727 19,267,000 3.61%
5 JOHNSON & JOHNSON 18,157 18,652,000 3.50%
6 COSTCO WHSL CORP NEW 10,566 17,065,000 3.20%
7 ALPHABET INC 2,021 15,342,000 2.88%
8 CISCO SYS INC 54,211 14,721,000 2.76%
9 DISNEY WALT CO 13,924 14,632,000 2.74%
10 VISA INC 18,815 14,591,000 2.74%
11 SALESFORCE COM INC 16,234 12,727,000 2.39%
12 EXPRESS SCRIPTS HLDG CO 14,384 12,573,000 2.36%
13 PEPSICO INC 12,367 12,357,000 2.32%
14 ALPHABET INC 1,552 12,078,000 2.27%
15 PROCTER AND GAMBLE CO 15,177 12,052,000 2.26%
16 EXXON MOBIL CORP 14,889 11,606,000 2.18%
17 Luxottica Grp Spa Adr 16,893 10,957,000 2.06%
18 BED BATH & BEYOND INC 22,382 10,799,000 2.03%
19 VERIZON COMMUNICATIONS INC 22,114 10,221,000 1.92%
20 STERICYCLE 8,449 10,190,000 1.91%
21 HOME DEPOT INC 7,189 9,508,000 1.78%
22 ORACLE CORP 25,243 9,222,000 1.73%
23 AUTOZONE INC 1,206 8,947,000 1.68%
24 STRYKER CORP 9,100 8,458,000 1.59%
25 FINANCIAL ENGINES INC 23,780 8,007,000 1.50%
26 AMAZON COM INC 1,136 7,681,000 1.44%
27 ACCENTURE PLC IRELAND 7,350 7,681,000 1.44%
28 GILEAD SCIENCES INC 7,246 7,333,000 1.38%
29 AT&T INC 20,668 7,112,000 1.33%
30 UNION PAC CORP 8,863 6,931,000 1.30%
31 NIKE INC 10,587 6,617,000 1.24%
32 ALLERGAN PLC 2,115 6,610,000 1.24%
33 HENRY SCHEIN INC 3,857 6,101,000 1.14%
34 GENERAL ELECTRIC CO 19,443 6,057,000 1.14%
35 PHILIP MORRIS INTL INC 5,362 4,714,000 0.88%
36 PFIZER INC 13,675 4,414,000 0.83%
37 FACEBOOK INC 4,138 4,331,000 0.81%
38 ABBVIE INC 7,296 4,323,000 0.81%
39 INTEL CORP 12,513 4,311,000 0.81%
40 SIMON PROPERTY GROUP 2,139 4,161,000 0.78%
41 ALTRIA GROUP INC 7,148 4,161,000 0.78%
42 IDEXX LAB 5,140 3,748,000 0.70%
43 PRICE T ROWE GROUP INC 5,060 3,617,000 0.68%
44 ABBOTT LABS 7,046 3,165,000 0.59%
45 PALO ALTO NETWORKS 1,783 3,141,000 0.59%
46 MONDELEZ INTL INC 6,628 2,972,000 0.56%
47 INTERNATIONAL BUSINESS MACHS 2,109 2,903,000 0.54%
48 CHEVRON CORP NEW 3,110 2,798,000 0.52%
49 MERCK & CO INC 5,196 2,745,000 0.51%
50 SCHLUMBERGER LTD 3,679 2,567,000 0.48%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-16-009447, filed 2016.02.02).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.