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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 124 holdings with a total value of $551,200,000.
#
Name
Shares
Value ($)
%
Options
Notes
101 FINANCIAL ENGINES INC 253,066 9,300,000 1.69%
102 ACCENTURE PLC IRELAND 79,940 9,363,000 1.70%
103 ORACLE CORP 245,527 9,441,000 1.71%
104 FACEBOOK INC 84,540 9,726,000 1.76%
105 STRYKER CORP 88,473 10,600,000 1.92%
106 AMAZON COM INC 14,670 11,001,000 2.00%
107 SALESFORCE COM INC 173,781 11,897,000 2.16%
108 ALPHABET INC 15,163 12,016,000 2.18%
109 VERIZON COMMUNICATIONS INC 225,613 12,043,000 2.18%
110 GENERAL ELECTRIC CO 394,141 12,455,000 2.26%
111 PROCTER AND GAMBLE CO 150,681 12,669,000 2.30%
112 PEPSICO INC 125,808 13,163,000 2.39%
113 EXXON MOBIL CORP 147,039 13,272,000 2.41%
114 HOME DEPOT INC 106,260 14,247,000 2.58%
115 DISNEY WALT CO 137,263 14,306,000 2.60%
116 VISA INC 196,611 15,340,000 2.78%
117 ALPHABET INC 20,263 15,639,000 2.84%
118 CISCO SYS INC 543,750 16,432,000 2.98%
119 COSTCO WHSL CORP NEW 107,932 17,281,000 3.14%
120 STARBUCKS CORP 338,754 18,808,000 3.41%
121 JOHNSON & JOHNSON 180,561 20,802,000 3.77%
122 MICROSOFT CORP 341,944 21,248,000 3.85%
123 APPLE INC 235,768 27,307,000 4.95%
124 BERKSHIRE HATHAWAY INC DEL 170,954 27,862,000 5.05%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-17-002045, filed 2017.02.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.