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Institutional Investment Manager
MOGY JOEL R INVESTMENT COUNSEL INC
MOGY JOEL R INVESTMENT COUNSEL INC (CIK: 0001126735) incorporated in California, located at 315 So Beverly Drive, Suite 400, Beverly Hills, CA. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Portfolio Summary: 122 holdings with a total value of $579,950,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 229,086 32,910,000 5.67%
2 BERKSHIRE HATHAWAY INC DEL 170,219 28,372,000 4.89%
3 JOHNSON & JOHNSON 179,736 22,386,000 3.86%
4 MICROSOFT CORP 339,344 22,349,000 3.85%
5 STARBUCKS CORP 339,004 19,794,000 3.41%
6 COSTCO WHSL CORP NEW 107,582 18,040,000 3.11%
7 CISCO SYS INC 532,550 18,000,000 3.10%
8 VISA INC 197,296 17,534,000 3.02%
9 ALPHABET INC 20,101 16,675,000 2.88%
10 HOME DEPOT INC 108,385 15,914,000 2.74%
11 DISNEY WALT CO 135,988 15,420,000 2.66%
12 SALESFORCE COM INC 176,286 14,542,000 2.51%
13 AMAZON COM INC 16,035 14,216,000 2.45%
14 PEPSICO INC 124,133 13,886,000 2.39%
15 PROCTER AND GAMBLE CO 150,529 13,525,000 2.33%
16 ALPHABET INC 15,163 12,855,000 2.22%
17 FACEBOOK INC 84,770 12,042,000 2.08%
18 EXXON MOBIL CORP 139,067 11,405,000 1.97%
19 STRYKER CORP 86,273 11,358,000 1.96%
20 FINANCIAL ENGINES INC 256,016 11,149,000 1.92%
21 GENERAL ELECTRIC CO 364,902 10,874,000 1.87%
22 VERIZON COMMUNICATIONS INC 218,953 10,674,000 1.84%
23 ORACLE CORP 237,877 10,612,000 1.83%
24 ACCENTURE PLC IRELAND 80,745 9,680,000 1.67%
25 AT&T INC 208,439 8,661,000 1.49%
26 IDEXX LAB 50,102 7,746,000 1.34%
27 AUTOZONE INC 10,380 7,505,000 1.29%
28 HENRY SCHEIN INC 43,915 7,464,000 1.29%
29 NIKE INC 127,869 7,126,000 1.23%
30 INTUIT 59,495 6,901,000 1.19%
31 UNION PAC CORP 60,268 6,384,000 1.10%
32 ISHARES TR 36,645 6,274,000 1.08%
33 PHILIP MORRIS INTL INC 53,575 6,049,000 1.04%
34 ALTRIA GROUP INC 71,985 5,141,000 0.89%
35 BOEING CO 27,905 4,935,000 0.85%
36 PFIZER INC 143,004 4,892,000 0.84%
37 ABBVIE INC 73,041 4,759,000 0.82%
38 MASTERCARD INCORPORATED 41,495 4,667,000 0.80%
39 INTEL CORP 119,812 4,322,000 0.75%
40 O REILLY AUTOMOTIVE INC NEW 15,290 4,126,000 0.71%
41 ALLERGAN PLC 15,431 3,687,000 0.64%
42 INTUITIVE SURGICAL INC 4,766 3,653,000 0.63%
43 TIME WARNER INC 36,786 3,594,000 0.62%
44 MERCK & CO INC 51,960 3,302,000 0.57%
45 INTERNATIONAL BUSINESS MACHS 18,802 3,274,000 0.56%
46 BERKSHIRE HATHAWAY INC DEL 13 3,248,000 0.56%
47 SIMON PPTY GROUP INC NEW 18,675 3,213,000 0.55%
48 PALO ALTO NETWORKS INC 28,168 3,174,000 0.55%
49 ABBOTT LABS 70,866 3,147,000 0.54%
50 BED BATH & BEYOND INC 74,887 2,955,000 0.51%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-17-006073, filed 2017.05.09).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.