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Institutional Investment Manager
HOLDERNESS INVESTMENTS CO
HOLDERNESS INVESTMENTS CO (CIK: 0001184820) incorporated in North Carolina, located at 2102 N. Elm St., Greensboro, NC. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Portfolio Summary: 116 holdings with a total value of $97,938,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 EXXON MOBIL CORP 32,167 2,676,000 2.73%
2 VERIZON COMMUNICATIONS INC 53,895 2,512,000 2.56%
3 INTEL CORP 77,564 2,359,000 2.41%
4 AT&T INC 64,251 2,282,000 2.33%
5 GENERAL ELECTRIC CO 81,480 2,164,000 2.21%
6 MICROSOFT CORP 48,996 2,163,000 2.21%
7 PFIZER INC 64,169 2,152,000 2.20%
8 CIRRUS LOGIC INC COM 61,813 2,103,000 2.15%
9 EMC 76,682 2,024,000 2.07%
10 HONEYWELL INTL INC 19,413 1,980,000 2.02%
11 INTERNATIONAL BUSINESS MACHS 12,165 1,979,000 2.02%
12 HOME DEPOT INC 17,016 1,891,000 1.93%
13 BRISTOL MYERS SQUIBB CO 27,975 1,861,000 1.90%
14 BOEING CO 13,149 1,824,000 1.86%
15 DUKE ENERGY CORP NEW 24,629 1,739,000 1.78%
16 APPLIED MATLS INC 87,684 1,685,000 1.72%
17 CISCO SYS INC 58,923 1,618,000 1.65%
18 VODAFONE GROUP PLC NEW 43,709 1,593,000 1.63%
19 DU PONT E I DE NEMOURS & CO 24,095 1,541,000 1.57%
20 POWERSHARES ETF TRUST II 64,106 1,525,000 1.56%
21 PROSHARES TR 30,230 1,505,000 1.54%
22 POWERSHS DB US DOLLAR INDEX 58,092 1,454,000 1.48%
23 WELLS FARGO & CO NEW 25,043 1,408,000 1.44%
24 JOHNSON & JOHNSON 14,306 1,394,000 1.42%
25 PROSHARES TR 17,521 1,341,000 1.37%
26 UNITED TECHNOLOGIES CORP 11,805 1,310,000 1.34%
27 QORVO 15,581 1,251,000 1.28%
28 CYPRESS SEMICONDUCTRCORP 104,413 1,227,000 1.25%
29 HALLIBURTON 27,674 1,192,000 1.22%
30 BB&T CORP 28,457 1,147,000 1.17%
31 ORACLE CORP 27,671 1,115,000 1.14%
32 PROSHARES TR 15,100 1,092,000 1.11%
33 WISDOMTREE TR 17,574 1,082,000 1.10%
34 MERCK & CO INC 18,784 1,069,000 1.09%
35 EASTMAN CHEM CO 12,991 1,063,000 1.09%
36 SCHLUMBERGER LTD 11,943 1,029,000 1.05%
37 UNITEDHEALTH GROUP INC 8,256 1,007,000 1.03%
38 ISHARES TR 18,834 967,000 0.99%
39 ISHARES TR 8,746 961,000 0.98%
40 PROCTER AND GAMBLE CO 12,200 955,000 0.98%
41 DOW CHEM CO 18,520 948,000 0.97%
42 CATERPILLAR INC 11,171 948,000 0.97%
43 FEDEX CORP 5,301 903,000 0.92%
44 COMCAST CORP NEW 13,710 825,000 0.84%
45 CORNING INC 41,152 812,000 0.83%
46 INTL PAPER CO 16,863 803,000 0.82%
47 ABBVIE INC 11,527 774,000 0.79%
48 AMGEN INC 4,831 742,000 0.76%
49 LINCOLN NATL CORP IND 12,067 715,000 0.73%
50 BANK AMER CORP 40,916 696,000 0.71%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001184820-15-000006, filed 2015.08.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.