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Institutional Investment Manager
HOLDERNESS INVESTMENTS CO
HOLDERNESS INVESTMENTS CO (CIK: 0001184820) incorporated in North Carolina, located at 2102 N. Elm St., Greensboro, NC. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Portfolio Summary: 116 holdings with a total value of $95,181,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 EXXON MOBIL CORP 32,596 2,424,000 2.55%
2 VERIZON COMMUNICATIONS INC 54,288 2,362,000 2.48%
3 INTEL CORP 77,595 2,339,000 2.46%
4 MICROSOFT CORP 50,539 2,237,000 2.35%
5 AT&T INC 63,701 2,075,000 2.18%
6 GENERAL ELECTRIC CO 82,176 2,072,000 2.18%
7 PFIZER INC 65,267 2,050,000 2.15%
8 POWERSHARES ETF TRUST II 88,609 2,042,000 2.15%
9 HOME DEPOT INC 17,166 1,983,000 2.08%
10 CIRRUS LOGIC INC COM 62,796 1,979,000 2.08%
11 PROSHARES TR 45,404 1,969,000 2.07%
12 INTERNATIONAL BUSINESS MACHS 13,137 1,904,000 2.00%
13 POWERSHS DB US DOLLAR INDEX 75,649 1,899,000 2.00%
14 EMC 76,592 1,850,000 1.94%
15 HONEYWELL INTL INC 19,388 1,836,000 1.93%
16 DUKE ENERGY CORP NEW 24,960 1,796,000 1.89%
17 PROSHARES TR 23,823 1,749,000 1.84%
18 BOEING CO 13,261 1,737,000 1.82%
19 BRISTOL MYERS SQUIBB CO 27,310 1,617,000 1.70%
20 CISCO SYS INC 59,930 1,573,000 1.65%
21 WISDOMTREE TR 28,186 1,540,000 1.62%
22 VODAFONE GROUP PLC NEW 45,517 1,445,000 1.52%
23 WELLS FARGO & CO NEW 27,834 1,429,000 1.50%
24 JOHNSON & JOHNSON 14,640 1,367,000 1.44%
25 ISHARES TR 24,688 1,278,000 1.34%
26 APPLIED MATLS INC 87,005 1,278,000 1.34%
27 PROSHARES TR 18,779 1,222,000 1.28%
28 ISHARES TR 11,268 1,199,000 1.26%
29 DU PONT E I DE NEMOURS & CO 24,591 1,185,000 1.24%
30 SCHWAB U.S. LARGE-CAP ETF 24,770 1,133,000 1.19%
31 BB&T CORP 30,982 1,103,000 1.16%
32 UNITED TECHNOLOGIES CORP 12,099 1,077,000 1.13%
33 HALLIBURTON 28,538 1,009,000 1.06%
34 ORACLE CORP 27,865 1,006,000 1.06%
35 UNITEDHEALTH GROUP INC 8,332 967,000 1.02%
36 MERCK & CO INC 19,313 954,000 1.00%
37 CYPRESS SEMICONDUCTRCORP 106,308 906,000 0.95%
38 PROCTER AND GAMBLE CO 12,509 900,000 0.95%
39 SCHLUMBERGER LTD 12,601 869,000 0.91%
40 EASTMAN CHEM CO 12,941 838,000 0.88%
41 VANGUARD WORLD FD 8,188 819,000 0.86%
42 EGA EMERGING GLOBAL SHS TR 48,005 816,000 0.86%
43 SCHWAB U.S. SMALL-CAP ETF 15,877 806,000 0.85%
44 COMCAST CORP NEW 14,046 799,000 0.84%
45 DOW CHEM CO 18,631 790,000 0.83%
46 FEDEX CORP 5,387 776,000 0.82%
47 CATERPILLAR INC 11,696 764,000 0.80%
48 QORVO 16,582 747,000 0.78%
49 BANK AMER CORP 45,606 711,000 0.75%
50 CORNING INC 40,662 696,000 0.73%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001184820-15-000007, filed 2015.11.09).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.