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Institutional Investment Manager
HOLDERNESS INVESTMENTS CO
HOLDERNESS INVESTMENTS CO (CIK: 0001184820) incorporated in North Carolina, located at 2102 N. Elm St., Greensboro, NC. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q1)
Portfolio Summary: 118 holdings with a total value of $104,845,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 VERIZON COMMUNICATIONS INC 53,704 2,904,000 2.77%
2 MICROSOFT CORP 50,190 2,772,000 2.64%
3 EXXON MOBIL CORP 32,730 2,736,000 2.61%
4 GENERAL ELECTRIC CO 81,687 2,597,000 2.48%
5 INTEL CORP 77,475 2,506,000 2.39%
6 AT&T INC 62,408 2,445,000 2.33%
7 WISDOMTREE TR 45,486 2,362,000 2.25%
8 CIRRUS LOGIC INC COM 62,141 2,263,000 2.16%
9 HOME DEPOT INC 16,889 2,253,000 2.15%
10 HONEYWELL INTL INC 19,270 2,159,000 2.06%
11 PROSHARES TR 29,658 2,151,000 2.05%
12 POWERSHARES ETF TRUST II 92,335 2,097,000 2.00%
13 EMC 74,541 1,987,000 1.90%
14 DUKE ENERGY CORP NEW 24,318 1,962,000 1.87%
15 PFIZER INC 66,052 1,958,000 1.87%
16 INTERNATIONAL BUSINESS MACHS 12,694 1,923,000 1.83%
17 APPLIED MATLS INC 86,281 1,827,000 1.74%
18 POWERSHS DB US DOLLAR INDEX 71,481 1,754,000 1.67%
19 PROSHARES TR 47,161 1,738,000 1.66%
20 BRISTOL MYERS SQUIBB CO 27,065 1,729,000 1.65%
21 CISCO SYS INC 59,613 1,697,000 1.62%
22 BOEING CO 13,026 1,654,000 1.58%
23 JOHNSON & JOHNSON 15,150 1,639,000 1.56%
24 DU PONT E I DE NEMOURS & CO 24,775 1,569,000 1.50%
25 ISHARES TR 29,605 1,540,000 1.47%
26 WELLS FARGO & CO NEW 29,749 1,439,000 1.37%
27 VODAFONE GROUP PLC NEW 41,403 1,327,000 1.27%
28 PROSHARES TR 21,126 1,323,000 1.26%
29 UNITED TECHNOLOGIES CORP 12,418 1,243,000 1.19%
30 ORACLE CORP 27,599 1,129,000 1.08%
31 MERCK & CO INC 21,192 1,121,000 1.07%
32 HALLIBURTON 31,219 1,115,000 1.06%
33 SCHLUMBERGER LTD 14,555 1,073,000 1.02%
34 UNITEDHEALTH GROUP INC 8,243 1,063,000 1.01%
35 BB&T CORP 31,932 1,062,000 1.01%
36 PROCTER AND GAMBLE CO 12,794 1,053,000 1.00%
37 DOW CHEM CO 19,959 1,015,000 0.97%
38 ISHARES TR 8,830 974,000 0.93%
39 EASTMAN CHEM CO 12,666 915,000 0.87%
40 CYPRESS SEMICONDUCTRCORP 104,949 909,000 0.87%
41 SCHWAB U.S. LARGE-CAP ETF 18,314 894,000 0.85%
42 COMCAST CORP NEW 14,350 876,000 0.84%
43 CORNING INC 41,405 865,000 0.83%
44 FEDEX CORP 5,315 865,000 0.83%
45 QORVO 16,848 849,000 0.81%
46 CATERPILLAR INC 10,990 841,000 0.80%
47 ISHARES TR 16,496 812,000 0.77%
48 AVERY DENNISON 11,225 809,000 0.77%
49 WISDOMTREE TR 22,518 784,000 0.75%
50 AMGEN INC 5,212 781,000 0.74%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001184820-16-000009, filed 2016.05.11).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.