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Institutional Investment Manager
HOLDERNESS INVESTMENTS CO
HOLDERNESS INVESTMENTS CO (CIK: 0001184820) incorporated in North Carolina, located at 2102 N. Elm St., Greensboro, NC. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 120 holdings with a total value of $100,974,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 MICROSOFT CORP 49,854 2,766,000 2.74%
2 INTEL CORP 77,832 2,681,000 2.66%
3 GENERAL ELECTRIC CO 82,065 2,556,000 2.53%
4 EXXON MOBIL CORP 32,185 2,509,000 2.48%
5 VERIZON COMMUNICATIONS INC 54,202 2,505,000 2.48%
6 HOME DEPOT INC 16,966 2,244,000 2.22%
7 AT&T INC 63,108 2,172,000 2.15%
8 PROSHARES TR 48,356 2,131,000 2.11%
9 PFIZER INC 65,817 2,125,000 2.10%
10 WISDOMTREE TR 38,730 2,084,000 2.06%
11 HONEYWELL INTL INC 19,383 2,007,000 1.99%
12 POWERSHARES ETF TRUST II 87,895 1,969,000 1.95%
13 POWERSHS DB US DOLLAR INDEX 75,580 1,939,000 1.92%
14 EMC 74,992 1,926,000 1.91%
15 BRISTOL MYERS SQUIBB CO 27,185 1,870,000 1.85%
16 BOEING CO 12,911 1,867,000 1.85%
17 CIRRUS LOGIC INC COM 63,026 1,861,000 1.84%
18 INTERNATIONAL BUSINESS MACHS 12,920 1,778,000 1.76%
19 DUKE ENERGY CORP NEW 24,252 1,731,000 1.71%
20 PROSHARES TR 23,477 1,719,000 1.70%
21 DU PONT E I DE NEMOURS & CO 24,936 1,661,000 1.64%
22 APPLIED MATLS INC 87,415 1,632,000 1.62%
23 CISCO SYS INC 58,900 1,599,000 1.58%
24 WELLS FARGO & CO NEW 28,322 1,540,000 1.53%
25 JOHNSON & JOHNSON 14,942 1,535,000 1.52%
26 VODAFONE GROUP PLC NEW 40,683 1,312,000 1.30%
27 ISHARES TR 25,028 1,268,000 1.26%
28 ISHARES TR 11,075 1,172,000 1.16%
29 BB&T CORP 30,659 1,159,000 1.15%
30 UNITED TECHNOLOGIES CORP 12,037 1,156,000 1.14%
31 PROSHARES TR 18,037 1,129,000 1.12%
32 CYPRESS SEMICONDUCTRCORP 104,342 1,024,000 1.01%
33 ORACLE CORP 27,865 1,018,000 1.01%
34 HALLIBURTON 29,788 1,014,000 1.00%
35 PROCTER AND GAMBLE CO 12,723 1,010,000 1.00%
36 MERCK & CO INC 19,040 1,006,000 1.00%
37 SCHWAB U.S. LARGE-CAP ETF 20,505 996,000 0.99%
38 DOW CHEM CO 18,942 975,000 0.97%
39 UNITEDHEALTH GROUP INC 8,249 970,000 0.96%
40 SCHLUMBERGER LTD 13,062 911,000 0.90%
41 QORVO 16,672 849,000 0.84%
42 AMGEN INC 5,158 837,000 0.83%
43 EASTMAN CHEM CO 11,966 808,000 0.80%
44 FEDEX CORP 5,387 803,000 0.80%
45 COMCAST CORP NEW 14,163 799,000 0.79%
46 BANK AMER CORP 46,924 790,000 0.78%
47 ABBVIE INC 13,056 773,000 0.77%
48 CORNING INC 41,463 758,000 0.75%
49 CATERPILLAR INC 10,566 718,000 0.71%
50 KONINKLIJKE PHILIPS N V 27,525 701,000 0.69%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001184820-16-000008, filed 2016.02.08).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.