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Institutional Investment Manager
HOLDERNESS INVESTMENTS CO
HOLDERNESS INVESTMENTS CO (CIK: 0001184820) incorporated in North Carolina, located at 2102 N. Elm St., Greensboro, NC. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 116 holdings with a total value of $99,327,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 EXXON MOBIL CORP 32,236 3,022,000 3.04%
2 VERIZON COMMUNICATIONS INC 52,492 2,931,000 2.95%
3 AT&T INC 61,523 2,658,000 2.68%
4 GENERAL ELECTRIC CO 79,743 2,510,000 2.53%
5 MICROSOFT CORP 48,830 2,499,000 2.52%
6 INTEL CORP 75,023 2,461,000 2.48%
7 CIRRUS LOGIC INC COM 61,123 2,371,000 2.39%
8 HONEYWELL INTL INC 18,958 2,205,000 2.22%
9 HOME DEPOT INC 16,426 2,097,000 2.11%
10 APPLIED MATLS INC 85,059 2,039,000 2.05%
11 DUKE ENERGY CORP NEW 23,546 2,020,000 2.03%
12 BRISTOL MYERS SQUIBB CO 26,990 1,985,000 2.00%
13 EMC 72,855 1,979,000 1.99%
14 INTERNATIONAL BUSINESS MACHS 12,606 1,913,000 1.93%
15 JOHNSON & JOHNSON 14,975 1,816,000 1.83%
16 CISCO SYS INC 58,864 1,689,000 1.70%
17 BOEING CO 12,794 1,662,000 1.67%
18 PROSHARES TR 22,325 1,613,000 1.62%
19 PFIZER INC 45,396 1,598,000 1.61%
20 DU PONT E I DE NEMOURS & CO 23,970 1,553,000 1.56%
21 WISDOMTREE TR 30,145 1,523,000 1.53%
22 POWERSHARES ETF TRUST II 63,525 1,459,000 1.47%
23 HALLIBURTON 30,807 1,395,000 1.40%
24 WELLS FARGO & CO NEW 29,115 1,378,000 1.39%
25 UNITED TECHNOLOGIES CORP 12,459 1,278,000 1.29%
26 POWERSHS DB US DOLLAR INDEX 49,613 1,232,000 1.24%
27 VODAFONE GROUP PLC NEW 39,624 1,224,000 1.23%
28 ISHARES TR 22,376 1,190,000 1.20%
29 MERCK & CO INC 20,607 1,187,000 1.20%
30 UNITEDHEALTH GROUP INC 7,922 1,119,000 1.13%
31 SCHLUMBERGER LTD 14,090 1,114,000 1.12%
32 ORACLE CORP 26,771 1,096,000 1.10%
33 BB&T CORP 30,764 1,096,000 1.10%
34 CYPRESS SEMICONDUCTRCORP 103,621 1,093,000 1.10%
35 PROSHARES TR 16,803 1,073,000 1.08%
36 PROCTER AND GAMBLE CO 12,226 1,035,000 1.04%
37 DOW CHEM CO 20,160 1,002,000 1.01%
38 PROSHARES TR 30,606 970,000 0.98%
39 COMCAST CORP NEW 13,901 906,000 0.91%
40 QORVO 16,096 889,000 0.90%
41 EASTMAN CHEM CO 12,590 855,000 0.86%
42 CORNING INC 40,806 836,000 0.84%
43 CATERPILLAR INC 10,942 830,000 0.84%
44 FEDEX CORP 5,186 787,000 0.79%
45 AVERY DENNISON 10,499 785,000 0.79%
46 ABBVIE INC 12,369 766,000 0.77%
47 AMGEN INC 5,011 762,000 0.77%
48 ISHARES TR 6,565 756,000 0.76%
49 TEXAS INSTRS INC 11,438 717,000 0.72%
50 BANK AMER CORP 53,922 716,000 0.72%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001184820-16-000010, filed 2016.08.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.