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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q4)
Original 13F HR (0001214659-15-000776) filed in 2015.02.02
#
Name
Shares
Value ($)
%
Options
Notes
101 CELGENE CORP 6,372 713 0.29%
102 CONOCOPHILLIPS 10,210 705 0.29%
103 RENEWABLE ENERGY GROUP INC 72,500 704 0.29%
104 PHH Corp 29,320 703 0.29%
105 COCA COLA CO 15,900 671 0.28%
106 CNA FINL CORP 17,320 670 0.28%
107 Kinder Morgan Inc. 15,696 664 0.27%
108 SOUTHWEST AIRLS CO 15,085 638 0.26%
109 BANK AMER CORP 35,317 632 0.26%
110 OMEGA HEALTHCARE INVS INC 16,095 629 0.26%
111 VANGUARD INDEX FDS 7,727 626 0.26%
112 SPDR S&P MIDCAP 400 ETF TR 2,370 626 0.26%
113 WAL-MART STORES INC 7,230 621 0.26%
114 VANGUARD INDEX FDS 7,054 619 0.26%
115 ISHARES TR 23,330 598 0.25%
116 NAVIOS MARITIME ACQUIS CORP SHS 160,000 581 0.24%
117 WALGREENS BOOTS ALLIANCE INC 7,613 580 0.24%
118 AMEREN CORP 12,506 577 0.24%
119 UNION PAC CORP 4,839 576 0.24%
120 SELECT SECTOR SPDR TR 23,260 575 0.24%
121 MICRON TECHNOLOGY INC 16,185 567 0.23%
122 MCDONALDS CORP 6,012 563 0.23%
123 ISHARES U.S. UTILITIES ETF 4,742 561 0.23%
124 PEABODY ENERGY CORP 71,950 557 0.23%
125 INTERNATIONAL BUSINESS MACHS 3,316 532 0.22%
126 FIDELITY COMWLTH TR 2,863 532 0.22%
127 ISHARES TR 13,457 529 0.22%
128 AMERICAN EXPRESS CO 5,627 524 0.22%
129 CATERPILLAR INC 5,615 514 0.21%
130 EMERSON ELEC CO 8,233 508 0.21%
131 FIRST TRUST EXCH TRADED FUND 2 FINLS ALPHADEX ETF 21,836 508 0.21%
132 PHARMACYCLICS INC 4,140 506 0.21%
133 CISCO SYS INC 18,158 505 0.21%
134 KORN FERRY COM NEW 17,355 499 0.21%
135 CLOUD PEAK ENERGY INC COM 54,160 497 0.21%
136 MONDELEZ INTL INC 13,661 496 0.21%
137 SELECT SECTOR SPDR TR 10,105 491 0.20%
138 PHILIP MORRIS INTL INC 6,026 491 0.20%
139 ISHARES IBOXX $ HIGH YIELD CORPORATE BOND ETF 5,466 490 0.20%
140 ISHARES TR 4,099 490 0.20%
141 SWIFT ENERGY CO 119,680 485 0.20%
142 VANGUARD INTL EQUITY INDEX F 10,350 485 0.20%
143 FIRST TR EXCHANGE TRAD FD VI 18,324 482 0.20%
144 ALIBABA GROUP HLDG LTD 4,534 471 0.19%
145 FIRST TR EXCNGE TRD ALPHADEX 15,554 470 0.19%
146 ISHARES TR 4,419 465 0.19%
147 Paragon Offshore PLC 163,498 453 0.19%
148 LILLY ELI & CO 6,528 450 0.19%
149 BROADCOM CORP CL A 10,263 445 0.18%
150 SPX CORP 5,100 438 0.18%
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