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Institutional Investment Manager
HOLDERNESS INVESTMENTS CO
HOLDERNESS INVESTMENTS CO (CIK: 0001184820) incorporated in North Carolina, located at 2102 N. Elm St., Greensboro, NC. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q1)
Portfolio Summary: 118 holdings with a total value of $98,426,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 BP PLC 13,498 528,000 0.54%
52 VANGUARD WORLD FD 4,976 530,000 0.54%
53 CONOCOPHILLIPS 8,534 531,000 0.54%
54 SCHWAB U.S. SMALL-CAP ETF 9,272 534,000 0.54%
55 EMERSON ELEC CO 9,582 543,000 0.55%
56 KRAFT HEINZ CO COM 6,335 552,000 0.56%
57 EATON CORP PLC 8,121 552,000 0.56%
58 SOUTHERN CO 12,540 555,000 0.56%
59 AVERY DENNISON CORP 10,484 555,000 0.56%
60 3M CO 3,455 570,000 0.58%
61 BANK AMER CORP 38,538 593,000 0.60%
62 PRINCIPAL FIN GROUP 11,766 604,000 0.61%
63 DEERE & CO 7,025 616,000 0.63%
64 ABBVIE INC 10,627 622,000 0.63%
65 HELMERICH & PAYNE INC 9,283 632,000 0.64%
66 MCKESSON CORP 2,895 655,000 0.67%
67 TEXAS INSTRS INC 11,823 676,000 0.69%
68 KONINKLIJKE PHILIPS N V 23,884 677,000 0.69%
69 SCHWAB U.S. LARGE-CAP ETF 13,719 680,000 0.69%
70 LINCOLN NATL CORP IND 12,067 693,000 0.70%
71 CHEVRON CORP NEW 7,282 764,000 0.78%
72 COMCAST CORP NEW 13,762 777,000 0.79%
73 AMGEN INC 5,036 805,000 0.82%
74 CATERPILLAR INC 10,726 858,000 0.87%
75 DOW CHEM CO 18,020 865,000 0.88%
76 FEDEX CORP 5,331 882,000 0.90%
77 EASTMAN CHEM CO 12,991 900,000 0.91%
78 INTL PAPER CO 16,943 940,000 0.96%
79 CORNING INC 41,814 948,000 0.96%
80 MERCK & CO INC 17,034 979,000 0.99%
81 UNITEDHEALTH GROUP INC 8,366 990,000 1.01%
82 SCHLUMBERGER LTD 11,978 999,000 1.01%
83 PROCTER AND GAMBLE CO 12,338 1,011,000 1.03%
84 ISHARES TR 9,064 1,016,000 1.03%
85 ISHARES TRUST CMBS ETF 19,526 1,018,000 1.03%
86 BB&T CORP 28,372 1,106,000 1.12%
87 PROSHARES TR 15,657 1,148,000 1.17%
88 WISDOMTREE TR 17,574 1,162,000 1.18%
89 ORACLE CORP 27,891 1,203,000 1.22%
90 HALLIBURTON CO 27,539 1,208,000 1.23%
91 WELLS FARGO & CO NEW 22,942 1,248,000 1.27%
92 Qorvo Inc 15,662 1,248,000 1.27%
93 PROSHARES TR 30,828 1,291,000 1.31%
94 PROSHARES TRUST INVT GRADE INT RATE HEDGED 17,970 1,388,000 1.41%
95 UNITED TECHNOLOGIES CORP 11,955 1,401,000 1.42%
96 JOHNSON & JOHNSON 14,302 1,439,000 1.46%
97 VODAFONE GROUP PLC NEW 44,064 1,440,000 1.46%
98 CYPRESS SEMICONDUCTOR CORP 106,088 1,497,000 1.52%
99 POWERSHARES ETF TRUST II 59,603 1,544,000 1.57%
100 POWERSHS DB US DOLLAR INDEX 65,978 1,589,000 1.61%
Page 2 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001184820-15-000005, filed 2015.05.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.