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Institutional Investment Manager
Financial Architects, Inc
Financial Architects, Inc (CIK: 0001416692) incorporated in New Jersey, located at Five Greentree Center, Marlton, NJ. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q3)
Portfolio Summary: 909 holdings with a total value of $204,109,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 RYDEX ETF TRUST 163,319 12,378,000 6.06%
2 GUGGENHEIM S&P MID CAP 400 PURE 91,924 11,245,000 5.51%
3 GUGGENHEIM S&P 500 PURE VALUE 192,350 10,170,000 4.98%
4 ISHARES S&P SMALLCAP 600 63,710 6,645,000 3.26%
5 GUGGENHEIM S&P SPIN OFF 141,390 6,380,000 3.13%
6 BERKSHIRE HATHAWAY INC DEL CL B NEW 61,875 6,101,000 2.99%
7 GENERAL ELECTRIC CO 212,534 5,445,000 2.67%
8 APPLE INC 45,913 4,626,000 2.27%
9 GLOBAL X FDS 186,821 4,478,000 2.19%
10 JOHNSON AND JOHNSON 40,439 4,310,000 2.11%
11 ISHARES DOW JONES SELECT DIVIDEND INDEX 46,550 3,438,000 1.68%
12 SPDR SERIES TRUST BLMBRG BRC C 62,991 3,128,000 1.53%
13 EXXON MOBIL CORP 31,449 2,958,000 1.45%
14 VERIZON COMMUNICATIONS INC 54,035 2,701,000 1.32%
15 ALLETE INC 48,458 2,569,000 1.26%
16 BAKER HUGHES INC 56,445 2,449,000 1.20%
17 ANNALY CAP MGMT INC 50,454 2,386,000 1.17%
18 NOVARTIS AG NAMEN ADR 23,952 2,255,000 1.10%
19 GUGGENHEIM S&P 500 EQUAL WE CONS 22,144 2,159,000 1.06%
20 SELECT SECTOR SPDR TR 47,431 1,893,000 0.93%
21 PEPSICO INC 20,217 1,882,000 0.92%
22 SPDR DOW JONES INDL AVRG ETFUT SER 1 9,942 1,691,000 0.83%
23 ISHARES RUS MID-CAP ETF 10,643 1,685,000 0.83%
24 ISHARES TR U.S. PFD STK ETF 41,178 1,627,000 0.80%
25 ENSTAR GROUP LIMITED 11,000 1,500,000 0.73%
26 AIRGAS INC 14,307 1,468,000 0.72%
27 ATANDT INC 39,005 1,375,000 0.67%
28 BOARDWALK PIPELINE PARTNERS 18,012 1,365,000 0.67%
29 MACQUARIE INFRASTRUCTURE COR 19,714 1,315,000 0.64%
30 INTEL CORP 37,713 1,313,000 0.64%
31 INTERNATIONAL BUSINESS MACHINES CORP 6,567 1,247,000 0.61%
32 CHEVRON CORP 10,364 1,237,000 0.61%
33 AMERICAN ELEC PWR INC 14,501 1,205,000 0.59%
34 MICROSOFT CORP 25,438 1,179,000 0.58%
35 SPDR S&P 500 ETF TR TR UNIT 5,962 1,175,000 0.58%
36 MERCK AND CO INC 19,727 1,169,000 0.57%
37 ISHARES TR 11,910 1,164,000 0.57%
38 DUKE ENERGY CORP 17,148 1,155,000 0.57%
39 UTILITIES SELECT SECTOR SPDR 26,780 1,127,000 0.55%
40 CONOCOPHILLIPS 14,421 1,103,000 0.54%
41 PFIZER INC 37,250 1,101,000 0.54%
42 OAKTREE CAPITAL GROUP LLC UNIT CLASS A 20,470 1,046,000 0.51%
43 TOTAL S A 15,782 1,017,000 0.50%
44 MARKEL CORP 1,588 1,010,000 0.49%
45 ISHARES RESI REAL ESTATE CAP 19,702 1,007,000 0.49%
46 CONSUMER STAPLES SELECT SECTOR SPDR 21,856 986,000 0.48%
47 QUALCOMM INC 12,848 961,000 0.47%
48 SPDR GOLD TRUST 8,214 955,000 0.47%
49 ALCATEL SA ADR 49,290 939,000 0.46%
50 AQUA AMERICA INC 39,072 919,000 0.45%
Page 1 of 19

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-14-001977, filed 2014.10.24).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.