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Institutional Investment Manager
Financial Architects, Inc
Financial Architects, Inc (CIK: 0001416692) incorporated in New Jersey, located at Five Greentree Center, Marlton, NJ. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 1,491 holdings with a total value of $372,518,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 RYDEX ETF TRUST 157,783 13,189,000 3.54%
2 RYDEX ETF TRUST 187,666 9,922,000 2.66%
3 SCHWAB INTERNATIONAL EQUITY ETF 317,653 9,145,000 2.45%
4 RYDEX ETF TRUST 71,821 8,958,000 2.40%
5 ISHARES TR 71,141 8,833,000 2.37%
6 SCHWAB US AGGREGATE BOND ETF 157,690 8,463,000 2.27%
7 RYDEX ETF TRUST 97,750 8,233,000 2.21%
8 APPLE INC 71,548 8,088,000 2.17%
9 JOHNSON & JOHNSON 67,854 8,015,000 2.15%
10 GENERAL ELECTRIC CO 239,455 7,093,000 1.90%
11 GUGGENHEIM 1:1 EXC 4/9/18 739371839 57,894 7,085,000 1.90%
12 ISHARES TR 154,771 7,031,000 1.89%
13 SCHWAB U.S. BROAD MARKET ETF 132,493 6,932,000 1.86%
14 VANGUARD WHITEHALL FDS 72,915 5,260,000 1.41%
15 WELLS FARGO & CO NEW 115,844 5,130,000 1.38%
16 BERKSHIRE HATHAWAY INC DEL 34,225 4,946,000 1.33%
17 SELECT SECTOR SPDR TR 87,380 4,175,000 1.12%
18 JPMORGAN CHASE & CO 61,986 4,128,000 1.11%
19 SELECT SECTOR SPDR TR 205,666 3,970,000 1.07%
20 VERIZON COMMUNICATIONS INC 75,442 3,922,000 1.05%
21 ISHARES TR 45,195 3,873,000 1.04%
22 Schwab Fundamental US Large Company ETF 118,467 3,686,000 0.99%
23 EXXON MOBIL CORP 38,472 3,358,000 0.90%
24 FACEBOOK INC 24,377 3,127,000 0.84%
25 WISDOMTREE TR 32,623 3,121,000 0.84%
26 ABBVIE INC 49,286 3,109,000 0.83%
27 GOLDMAN SACHS GROUP INC 18,814 3,034,000 0.81%
28 SELECT SECTOR SPDR TR 60,705 2,974,000 0.80%
29 PEPSICO INC 25,716 2,797,000 0.75%
30 ENSTAR GROUP LIMITED COM 17,000 2,796,000 0.75%
31 SCHWAB SHORT-TERM US TREASURY ETF 50,567 2,569,000 0.69%
32 AT&T INC 62,220 2,527,000 0.68%
33 GENERAL MLS INC 37,444 2,392,000 0.64%
34 MICROSOFT CORP 40,630 2,341,000 0.63%
35 ISHARES TR 58,650 2,317,000 0.62%
36 INTEL CORP 58,730 2,217,000 0.60%
37 MERCK & CO INC 33,358 2,082,000 0.56%
38 BCE INC 44,272 2,045,000 0.55%
39 SPDR SER TR 42,968 1,992,000 0.53%
40 CLAYMORE EXCHANGE TRD FD TR 46,020 1,973,000 0.53%
41 Headwaters Inc 110,217 1,865,000 0.50%
42 NOVARTIS A G 23,260 1,837,000 0.49%
43 QUALCOMM INC 26,111 1,789,000 0.48%
44 ISHARES TR 26,318 1,781,000 0.48%
45 ISHARES TR 10,163 1,772,000 0.48%
46 SPDR S&P MIDCAP 400 ETF TR 6,251 1,764,000 0.47% PRN
47 CAMBRIA ETF TR 69,209 1,739,000 0.47%
48 PFIZER INC 50,689 1,717,000 0.46%
49 UNILEVER PLC 34,617 1,640,000 0.44%
50 SCHWAB U.S. LARGE-CAP VALUE ETF 35,741 1,628,000 0.44%
Page 1 of 30

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-16-004586, filed 2016.10.28).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.